MacWorld 09 Plans

Posted on 7:19 am by Paul Colligan

I get on a plane in just a few hours for MacWorld 09. Very much looking forward to it. Last few years have been CES - I think this one will be a lot more fun.

In terms of schedule, etc., here’s the stuff set in stone:

  • Monday - Arrive 3pish
  • Monday - ShowStoppers 6p
  • Monday - Daynah’s Meetup 8pish
  • Tuesday - Show Floor
  • Tuesday - 30DC SFO Meetup 630p
  • Wednesday -
  • Wednesday - Fly Out 111p

I know there is a Podcasting BOF at the event - but I won’t be around for it. Breakfast plans anyone Wednesday AM?

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Formula5Now.com Marketing - HD Video Teasers Straight From Hollywood - The Game Changes Again

Posted on 9:09 am by Paul Colligan

Visit Formula5Now.com right now. You don’t need to opt-in or anything to experience most of what I’m writing about here.

First of all, check out the HD video teasers straight out of Hollywood. Notice how, like a good Hollywood teaser video, they tell you nothing about the product (or movie), just illicit emotion and get you curious. It sure sold that Dark Knight movie.

Notice, too, that they’re in HD. The days of Internet Marketers who attempt to sell with nothing more than a Webcam are pretty much over.

Secondly, check out the packaging tease at the top of the page. I got Stomper to send me one (as soon as I get, I’ll do an HD unboxing) and it promises to be in the same vein as an iPhone unboxing - not the typical shrinkwrap and peanuts one normally gets.

Nice to see them kicking that issue up a notch as well.

You’ll need to opt-in to Formula5 to get the third thing worth noting but they’re offering everyone a free recording of the original Formula5 speech that kicked off this whole project. Powerful powerful stuff that, if implemented, will have some powerful impact on any business that acts accordingly. The “free line” has given long videos before - but this one is the most valuable piece of free content I’ve seen given away yet.

We’ve been talking a long time about the maturing of this space. Formula5 sets the standard very high.

Thoughts?

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About Podango’s Demise And The Smart Podcaster’s Response

Posted on 9:58 am by Paul Colligan

One of my predictions for 2008 (made exactly one year ago today) was that “One major podcast network goes down in flames.” This is one of those predictions you hate to make, but must make, because it’s coming anyway and you need to plan for it.

I don’t like making these kinds of predictions but, other predictions like these include “my head will have less hair this year than last” or, … “my first gen iPhone will be the last phone I ever need.” No matter how much you want some things not to happen …

If you haven’t heard by now, Podango is having serious problems. From a note from Doug:

Our ability to continue operations past the end of this year (2008) is in question.

I’d link to show you that quote but, … the server is currently showing a 503 error. Here’s some commentary from Michael Geoghegan and a bit from Podcasting News as well.

Doug and Lee were two of the nicest guys in this space. However, … the model was flawed (and they aren’t the only one with this model, they’re just the first ones to crash).

If you are a Podcaster on Podango (or any other site that has their domain name (not yours)), now is the time to own the very media you’ve worked so hard to create. If you use any other service (Feedburner, Amazon S3, Libsyn, etc.) map YOUR DOMAIN to THEIR SERVICE. Domains are currently $7.47 a year at this GoDaddy reseller - you have no excuse. This way if someone goes down (and they always go down), you can fix everything with the quick repoint of your domain name.

Don’t just BE THE MEDIA … OWN THE MEDIA. Handing your content over to someone with a seriously flawed business model (and you know my feelings about Podcast Networks) with no plan of escape is as lame as launching a business with a seriously flawed business model and promising a world that you can’t deliver.

If you are wondering what this means to the state of Podcasting, I point you to this Tweet:

Podango’s problems say as little about the future of Podcasting as GM’s problems say about the future of cars.

The news is full of stories of crooked companies and business models that simply can’t exist anymore (bail-out, anyone?) that are blaming their epic falls on “the economy.” If the news was full of economics 101 stories deconstructing how bad business models often result in bad businesses that FAIL, we couldn’t have 24 hours news networks.

But we’re new media …

We’re smarter than that, right?

Right?

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Isn’t There Anyone Who Knows What Christmas Is All About …?

Posted on 1:02 pm by Paul Colligan

Click through to YouTube if you can’t see this.

Yes, I did this last year and no, the message doesn’t change - even with a New President, economic “collapse,” hot new iPhone apps, or Web 3.0.

Merry Christmas Everyone …

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On Podcast Networks, Blog Worlds, And “Business”

Posted on 2:41 pm by Paul Colligan

Before I shut down for the holidays, there are two issues that deserve further commentary: my statement that “the only [Podcast] ‘network’ that matters is Revision3” and my “concerns” re the merger of the “New Media Expos.” I’ll hit both of these issues here.

Re “Podcast Networks Not Mattering,” let me try that one again.

When I say “not mattering” I mean, plain and simple, the only Network that carries any cache with it is Revision3. When Rev3 launches a new show, I will take a look because it comes from Rev3 - I know it will be quality and I know it will have the potential to be viable in the marketplace. When Blubrry, Mevio, TPN, Podango, Libsyn, et all launch a new show, that which gets me to consume will be the topic or players involved, not the network source.

Statements like a network “not being afraid of Podcasting” is so far from the point that I can only assume I haven’t made myself clear. The provision of adverting buys and hosting technologies are extremely important for this industry but they remain a commodity that can be swapped at a moment’s notice were someone to fail. Some players in this space are doing a bang-up job, but they are still a commodity.

For the record, my own Premiumcast.com falls into that same category.

In addition, the desire of some (but not all) networks to lock content distribution options in the name of tracking proves that the rules aren’t entirely written yet.

Simply said - the content matters, the means whereby which the content is delivered, does not.

Re “Blog World Expo concerns,” I spent an hour on the phone with Rick Calvert of BlogWorld Expo and now have something to report. His explanations for the issues I raised were answered and the answers were acceptable to me at least. Going into the muck and mire of the past is pointless at this point so I’ll comment on issues only viable this month.

Re my video of their Blog RSS problems, the answer was that the news launched before the site was “ready.” I’ve been in those shoes before. The site is fixed and running fine and has been since late in the day when I pointed these issues out.

Re attending the event, I’m still planning on doing so and, as per my previous post, still don’t know in what capacity. It was Rick’s statement that he’d like to do business accordingly, and I echo the same. The question is, (and now this becomes a business issue) can we come to terms that make sense?

The thing that did definitely become apparent to me was that not only is Rick in the business of producing the Blog World Expo, but he is also attempting to make this show very much about the business of Blogging and New Media. That approach and angle I support COMPLETELY.

Tim attempted the same with Podcast Expo but the audience seemed to want the more “unexpo” event more typical to PodCamps and the like. Different strokes for different folks, but the business side of this is, at least, why I do this for my day job.

It is also what excites me about Rick’s event.

I’ll be there in October and hope you will be too. I promise that if I come on as a speaker or in some other capacity (booth, partner, etc.), I’ll let you know here.

I appreciate your comments below on either topic.

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BudURL Plans Explained

Posted on 2:23 pm by Paul Colligan

I had previously written of BudURL.com and my thoughts about this very powerful tool. The video views over at YouTube.com prove that I’m not the only one interested.

I had promised to re-examine BudURL after they announced their plans and additional services. The video below explains all (you might need to click through if you’re reading this via RSS).

If you’re not a big fan of my embedded player (it’s just a Custom YouTube.com Player), you can also grab this video at YouTube, MySpace, Google, DailyMotion, Blip.tv, Veoh, Crackle, Stupid Videos, Sclipo, Viddler, Howcast and 5min.

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Your Social - Or Mine - Or Zuck’s (George’s)?

Posted on 7:53 am by Paul Colligan

So, … Google has Friend Connect to bring us all together. Twitter has joined forces with them so we know this is going to be something big.

Microsoft’s Zune Insider certainly hasn’t abandoned the “Social” of Zune.net but as this FriendFeed link shows, they’re, at the very least, expanding their thoughts on what the “Social” means (subscribe to them - snooping in on what they’re doing is extremely valuable market research).

So, is it all folding into one big heep of “convergence love?” This is a question we need to answer sooner than later.

FriendFeed’s impact is considerable on two levels - a) the technology of FriendFeed proper is very impressive and well worth a look (I’m here) but b) the ability (via FriendFeed) to bring all this RSS together into a single location is, and has always been, the “promise” if you will of Web 2.0 and RSS.

We built Premiumcast on that “promise.” Do you think Ed Dale could have sold the Thirty Day Challenge Plus Memberships he did if he told the world they had to download special software and use special devices to make it all work? Watching that man tell hundreds on a uStream broadcast that “it just all runs through the iTunes you already have (or should have)” sent chills down my spine.

This stuff is really happening …

But, oh, Facebook … Zuck’s Place if you will … so clean, so crisp, so simple. As the joke goes, I know people who have “left the Internet” for his closed system.

But it’s not just Facebook.

George Tran who brought the Internet the extremely powerful and important 1ShoppingCart (disclosure, my private labels of 1ShoppingCart.com - FrontPageCart and Automate Sales - have been some of my most profitable online ventures), has recently launched eHive claiming it’s your own personal social network. Impressive features - impressive pricing - don’t think I haven’t considered it.

So, your social? Mine? Zuck’s? FriendFeed? One that hasn’t launched yet?

Leave your comments below …

Enjoy this clip from Almost Famous - my favorite movie ever. Because, everyone … it is all happening.

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My 2009 New Media Predictions

Posted on 10:18 am by Paul Colligan

First, obviously, my scorecard on last year’s predictions.

  • One major podcast network goes down in flames. None went down in flames but only one of them uses the word Podcasting in their marketing material and we even have one that although still afloat, proudly proclaims a copyright date of 2006. I’ll say it now, the only “Network” that matters at all is Revision3, and part of the reason that they matter is because they know that Podcasting is only a smart part of their story.
  • The writer’s strike doesn’t help a single internet celeb go mainstream. Remember last year when the writer’s strike was going to be the nail in the coffin of “traditional media?” Yup, that was a silly notion. I’ll say it again - “traditional media” is doing a great job at being “traditional media” - we don’t want to play in their playground at all because it simply isn’t worth it.
  • Microsoft Zune podcasting numbers will get impressive quickly. Bingo, done, check, out of the park. I dare a single Podcaster in the Zune Podcast directory to tell me that the percentage of Zune listeners to players in the marketplace is lower than the percentage of iPod listeners to players in the marketplace. The Zune is extremely important in this space and is only going to become more so.
  • Managed RSS systems become popular and important. Popular, no. Important, yes. I’ve experienced some extremely profitable launches that have leveraged managed RSS that have given me tremendous content and case studies for Podcast Secrets 2009. The “real money” in Podcasting comes when different customers have different feeds.
  • The term “podcast” becomes synonymous with “channel” for the general public. About half right there. The need to understand the term is becoming less and less important and technologies will only push in this direction. I dare you to find the word “subscribe” anywhere in the Apple TV Podcast interface and I’d bet you more than 50% of new audience members in Podcasting this year couldn’t tell you that Podcasts come from an RSS feed if you pointed a gun to their head. That’s a very good thing (lack of plumbing knowledge, not guns to heads).

So, the predictions for 2009:

  • Now that iPod finally has a competitor in the Zune, you’ll see advances this year in new media aggregation that can only come from stiff competition. Despite our governments attempts recently to kill capitalism, you’ll see it play out in our marketplace anyway. The “winners” will have some much power and strength that the players will fight hard and long to get there. The audience will be the true winners. BTW, these aren’t the “only” players in this space. Boxee.tv continues to impress and if a Hulu.com box ever sees the light of day …
  • The meme that “nobody will pay for content” will quietly die. People have been paying for content for ages, people are paying for content right now, people will always pay for content. New Media makers will find that being paid for content is actually kinda cool and “get over it.”
  • “Cable cutting” will become cool. With the combination of economic concerns and new technologies, “cable cutting” will become very popular (amongst the geeks, but that’s where web surfing, emailing, and instant messaging came from too). This is the act of getting all of your media via the Internet, not your cable coax. It ain’t the best term as many get their Internet from the cable, but you know what I mean. The digital television transition is making a lot more over the air stuff accessible to people who once purchased cable just to get the “local” stations. BTW, a refurbed Mac Mini with an Elgato EyeTV card running Boxee is amazingly killer.
  • The general public will stop treating microblogging (Twitter) as a 24×7 chat room and find some very strong business uses for it. This will not only get people BACK TO WORK but it will enable these service to profit as companies will pay for business usage accordingly.
  • There will be no real competitor to the iPhone in 2009. Anyone/everyone tasked with building the “iPhone Killer” don’t understand what makes the iPhone the iPhone and it will take them at least a year to figure it out - and get it to market. Like the Zune prediction above, this will bring some great competition to our space, but it won’t happen in 2009. Many of us will be able to ride out our 2-year iPhone contracts without even wishing we could jump to something else.

And there you have them … leave your comments below:

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It’s Not What You Know, It’s Who Knows You …

Posted on 12:15 pm by Paul Colligan

If you’re reading via RSS, you’ll probably have to click over to view this clip. The News Organization who provided the clip has one of those “old world” views on everything and wants to serve the content from their machines.

No problem, embedded below …

Just attempting to prove, it’s not what you know, it’s who knows you …

That and OTF video rendering.

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The “New Media Expos” Merge - And My Thoughts On The Merger

Posted on 7:55 am by Paul Colligan

Update: Finally spoke with Rick (my delay, not his). Results are here.

Update: Rick from BlogWorld called to “answer the questions” and we’ll be chatting soon. I expect nothing but great things to come from this conversation.

You may or may not have heard by now but Tim Bourquin’s New Media Expo and Blog World & New Media Expo have merged.

I am concerned. Previous to finding out about the merger, I had shared my feelings about the event with the leadership at BlogWorld Expo (before merger news broke) and they have told me they “hear” me. We’ll see, and I promise to report accordingly. In all honestly, they seem like a nice group of people but performance has been a serious issue in the past.

A decent Google search will tell you of Blog World Expo’s past public problems. From numerous missing speakers to payments (claimed) not made, these guys have a very serious public relations problem to deal with. My personal dealings with them have been the source of frustration for both past events to the point of where I simply had no desire to attend. Great people were there and some business was done but, … I just don’t have the stomach for these thing.

From a pure execution standpoint, take a look at last year’s schedule for the Podcasting track (obviously, I don’t think this link will remain up long), there were more empty slots than filled ones. I can’t guess how that happened.

And this YouTube Video demonstrates some of the problems the site is having … (click through to the Blog World Expo video if you don’t see the video embedded).

Now, I use the word concern - but I want to make things very clear.

A) I will be at next year’s event and recommend that you attend as well. It is the only event now and not only do I have no choice but this is a “if you can’t beat them, join them” kinda thing. This is now the event to attend, regardless of execution. The New Media makers (text, audio, video, etc.) need to meet face to face on a regular basis.

B) I understand execution problems and I’m sure someone some day will make a video of my Blog’s failings (there are plenty). I just thought the issues in the video were humorous. And when someone does such a video, make sure you include the Web Address in the YouTube Video Page so I too can enjoy the Web traffic that it will bring.

C) I would LOVE to fill this Blog with stories of how the event is getting better and what they’re doing differently this year. I’ll be in contact with all involved and hope to do just that.

D) Vegas in October is at least somewhat cooler than Vegas in August.

See you in Vegas everyone …

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