BlogWorld 2010 Takehomes

This won’t be anywhere near as critical as last year’s post because, simply, things have changed. We have grown up, are a bit more focused, are a little less obsessed with the good old days, and are on our way to the truly awesome. A few thoughts:

  • There is no new media / long live new media. I think it was Penn who told us all that THERE IS NO NEW MEDIA. Where I completely agree with what he had to say, I had to laugh that it was New Media that made his comment possible. We do have something very different here and as soon as we understand what it all means, we’re going to be in some pretty amazing places. Confused yet? You should be. I still am, and this is something we have to sort out. There was more conversation from my peers about silly semantics of the “dropping of the word Podcasting” or the “confusion of the term digital broadcasting” than anyone needed to hear. Why don’t we figure out what this stuff means, and then we can give it a name. Goal of BlogWorld is to stuff as many people as is humanly possible into these classrooms so we can do amazing things together. We had private membership site owners in the real estate blogging sessions and we had Mommy Bloggers in my YouTube panel. Awesome.
  • We got friends with a little help to get by from. I didn’t hear a single person, from any format or company, afraid that someone would ‘steal’ their ideas or techniques. The sharing and mastermind of thousands at this event was off the charts and it is something you should be striving for at all costs. If you’re trying to sell your boss on this next year, forget pushing anything but this simple statement “the best of the best are all there and they’re willing to help.” If your boss doesn’t see the value of that, start surfing Craigslist. There are just too many options to make scarcity a variable.
  • BlogWorld needs to provide a better big picture. We’re writing the future, we’re learning from the best and we’re leaving Vegas with more actionable knowledge than we ever thought was possible. Yet, I saw too many people confused as to what sessions “were for them” and where they should be at any given time. @dave_blogworld gets this, told me some of his plans for handling it, and I want to be a part. To all session speakers and track directors, let’s work together to give everyone a killer action plan for 2011.
  • Bonus: Here’s a killer idea for a party next year. BlogWorld needs her parties and I won’t begrudge her that but one designed a bit more for the social and a bit less for the party could be the runaway hit of 2011. This isn’t a “turn down the music you darn kids” kinda comment, this is just a real piece of strategery (yes, I said strategery) that someone should grab next year. Imagine the buzz a party would get where deals were inked, partnerships made, and futures created. In short, make talking and networking a bigger focus than the music and … awesome.

I’m, as they say in Vegas, “All In” next year. I hope you’ll join me. Your thoughts? Your comments? Your take homes? Please leave them in the comments below.

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