Social Media ROI – A Quick Test

I wouldn’t even begin to call this “scientific” in my approach, but I have some fascinating results of a quick test I did that I’d love to share with you. These numbers are almost exactly 24 hours into the run.

Same message – same link – sent to 4 different groups. The goal was to get an opt-in for a free video. Here are the groups:

1 – My Facebook Fan Page

2 – My Twitter Followers

3 – A Generic Email List Mailing

4 – A Targetted Email List Mialing

How did they perform?

Facebook – 6.91% of total reach | 9.65% of total clicks | 15.25% of total optins

Twitter – 50.24% of total reach | 25.40% of total clicks | 3.39% of total optins.

Generic Emailing – 21.75% of total reach | 30.55% of total clicks | 44.07% of total optins

Focussed Emailing – 21.10% of total reach | 34.41% of total clicks | 37.29% of total optins

Obviously, from this we can see that 42.85% of the total reach (in email) gathered 81.36% of the optins – the final goal. Email is nowhere near dead and I still loves me my list.

However, here is the most fascinating fact to me: best click to optin ratio was Facebook by far. Facebook got 30%. One list, 27% and the other 21%. Twitter – as is hardly a surprise to me – was 3%.

Again, this was simple test will all sort of implications. It is by no means scientific but fascinating none the less. I’m gonna keep building my email list, but with the results I’m seeing from Facebook, I need to continue to be very serious about how I take on that beast.

I’d love your thoughts …

Photo from Brian Solis

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