Press releases and all the good stuff are coming but I wanted to mention it here, first.
A) Yes, we're for real. Yes, we're doing this (among other things) for source material for the book. Yes, we fully expect people to pay 10k for this Podcast. Yes, it is a niche audience, but a bigger one than you might expect. Look for a site soon.
B) It launches Valentines Day. How sweet is that? Pun intended.
C) The goal, simply, is to make each episode worth 20k to the business user interested in the topic. If we can provide 20k of content each week for a year, there is no reason why we won't get 10k from each listener.
D) Premium Podcasting will deliver the content and, no, it won't be DRMd.