Podcast Monetization Case Study #2 – Big Seminar Live

The Podcast – Big Seminar Live

The Model – Regardless of the “traditional” method of Podcast subscriptions, get as many people as possible to hand over their email address. Don’t Spam them – send them info and content relevant to the topic.

The Method and Numbers – Big Seminar 6 CDs and DVDs are now for sale. Made an offer to the email list. Generated $2.41 cents every time that link was clicked. Nice. Email marketing dictates you send out multiple offers. Haven’t done that yet.

Other Metrics – $1.33 per Feedburner Subscriber, $.43 per download of most popular downloaded file in December 2005. CPM of listeners (not really effective at all as it was done via email – but some people love that number) $436.22.

What have we learned so far? 1) Free Podcast of BigSeminarLive.com has produced better representing her own product and someone else’s product than a traditional CPM play would ever produce 2) People are willing to pay good money for (good) content, 3) Both attempts at revenue for this show produced more than $1 per subscriber. I can spend money getting subscribers (don’t just have to count on word of mouth) and still come out ahead.

More about this in the Book, but those are the numbers.

Thoughts?

Tags: podcast, podcasting, bigseminarlive.com, podcast monetization

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