In case you haven’t heard – Disney bought Pixar for $7.4 billion dollars.
Bonus – and get this, this deal makes “Pixar CEO Steve Jobs the entertainment company’s single-largest shareholder.”
Oh man, oh man, oh man. I heard about this and never thought it would happen. It’s just too good.
First of all, let’s push away the business side of this for a quick moment. Disney, smart move. Pixar is Walt’s legacy in creativity and heart and the crew who produced Chicken Little (remember, dear readers, I have a 5 year old daughter) need to find new jobs.
With that said and done, let’s talk business (remember, dear readers, this is all about the business):
Where or where do I begin?
Disney distribution by iTunes: This one is so simple it just isn’t even funny anymore. Disney movies distributed and sold via iTunes and iTunes only equals not a family left in this country in their demographic who doesn’t buy an iPod for the kids. And, yes, they work on PCs, but most parents will pick up a Mac at the same store they purchase the iPod at.
Apple as a Network: Alex and I have been saying on our show that Jobs is positioning Apple as a media company. It now is one. It is only a matter of time before they start acting like one. Man this is good.
The Princess Pod: We’ve been pushing the concept of an information marketers media player since we launched Marketing Online Live. We might have to take a back seat for a year or two to the Princess Pod, the Buzz Pod and the Pooh Pod.
Sorry, I just couldn’t resist that last one.
Good job Steve – smart job Disney.