Branded Tivos?

Alex and I have been talking about branding iPods for almost a year now. Look back at the history of to monitor the theme.

In short, we both believe that one future of this industry is in branded media players. If we truly believe that the value is in the content, not the content players, we see a quickly coming future where players are delivered like cell phones – buy a big enough plan and the player is free.

Tivo continues to fight the good fight. We’ll see if they’re victorious in the end but monitoring them is never a bad idea.

And then I got this in my email box today:

If you are a physician and have a TiVo® Series2™ box connected to your home network, then you can participate in testing a new feature that allows you to download physician-oriented programs to your TiVo® box over your broadband Internet connection. As part of this test, we’ve got a special offer for our network-connected subscribers: a chance to win a FREE 80-hour TiVo box with one year of service. You can help us test this new feature, and get a chance to win in the process!

In conjunction with Core Medical Publishing, publisher of evidence-based resources in medicine, we will present an educational program on a topic of interest to all specialties. In addition to viewing the program, we will ask you to evaluate the process in a short electronic survey.

For more information on how to participate in this program, go to

Smart move here guys. Using your box to deliver video content to the decision makers is exactly where you need to be. It is exactly where all of us looking to make a great living from Podcasting need to be.

It has nothing to do with the box, it has everything to do with the content on the box.

As Tivo has been pondering giving the box away for free, I can tell that they realize this too.

Someonebody from Tivo, please contact me (information is on the right hand side of this page) – we’d love to have you on the show.

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