Am I The Only One Questioning eMarketer’s Podcast Projection Numbers?

Update: eMarketer Sent Me A Copy

Update: eMarketer Uses This Dialogue

eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010.

I love this industry (and am excited) as much as the next guy but …

The second point I have no problem with. A lot can happen in 4 years.

But $80 million this year?

But, of course, let’s follow the money.

If I was selling a $695 report that was 7 whole pages with 10 whole charts ($100 a page), I’d have to have some numbers like that as well.

I question the numbers. Do you?

I’m not asking for a copy of the report for free – I value (and pay for) good content as much as the next information junkie but, … something don’t sound right here.

Anyone read this thing?

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