Todd Cochrane on Building a Podcast Network

Before last year's Podcast Expo, Doug Kaye and the folk from IT Conversations launched their first “Podcast Academy.” The goal here is a day of inexpensive training for those interested in Podcasting. I paid my $50 and gladly attended.

They just released the audio from Todd Cochrane's presentation on Podcast Networks. Take a listen.

I still don't know how I feel about Podcast Networks. They often feel to me like the “Internet Malls” of 95. I've always felt that the point of the Web is that the middlemen of networks, malls, etc. are no longer needed. I pay $30 a month for 80 networks on my cable box and I really watch about 5 shows between them all.

But, then again, people have a hard time wrapping their minds around a Podcast and the freedom it (and timeshifting) really represents. Terms like “networks” (and “malls”) are understood by the same people whose eyes glaze over the second you talk about subscribing and RSS feeds.

And, his discussion of funding is very valid. Nobody is gonna throw some of that vc crazy money at just one show.

And, man, they're throwing around that kinda money again, aren't they?

To keep the dialog going, I THRILLINGLY link to this piece. I'd appreciate your listen and any thoughts you might have. Todd is a great guy and I wish him and his network all the success in the world.

I just don't know if I “get it” yet.

How about you?

p.s., On today's Podcast Brothers, Doug mentioned that this year's Expo will have a 2 day version of the Academy series – starters the day before the event, experts, the day after. Stay tuned for more.

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