The meme/theme/prayer/suggestion (call it what you will) of pre-loaded audio players has been a big one at Marketing Online Live. We’ve been talking about it for over a year now. The value is the content – not the player.
Dan Safkow of LogoYourAudio.com launched a company on the concept.
Today we hear more of Amazon’s music store plans and that they might be pre-loading their players with content.
Great idea 😉