I am part of the metrics panel discussion at the Corporate Podcasting Summit 21 June 2006 in San Francisco. Look for an update on techniques that allow you to track, segment, monitor and predict the effectiveness of podcast campaigns. Podcasting needs to establish a set of common tracking and measurement metrics… and this discussion asks how much podcast advertising, marketing service and media measurement models evolved to meet requirements. Not officially inked yet – but also on the panel – John Federico of Audible.
Other speakers at the event Michael W. Geoghegan, Audrey Reed-Granger, Susan Siegel, Charlene Li, Rob Walch, John Furrier, and Robert Scoble.
Send me an email with some kind of assurance that you can attend and I can get you in at a great rate.
Will we meet in San Francisco?