Tim Keelan, StoryQuest
Gregg Blatt, Keane Inc.
So, how do you go about selling this to your organization …
Challenges: Many stakeholders, many applications, limited knowledge, limited timeshare, many doubters.
1 – Don’t sell Podcasting. Sell the business solution.
2 – Find a champion.
3 – Measure results.
(They claim over 700% ROI compared to indsutry benchmarking in eLearning)