Corporate Podcasting Summit – Selling Podcasting Within Your Organization

Tim Keelan, StoryQuest
Gregg Blatt, Keane Inc.

So, how do you go about selling this to your organization …

Challenges: Many stakeholders, many applications, limited knowledge, limited timeshare, many doubters.

1 – Don’t sell Podcasting. Sell the business solution.

2 – Find a champion.

3 – Measure results.

(They claim over 700% ROI compared to indsutry benchmarking in eLearning)

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