Corporate Podcasting Summit – The Corporate Evangelist

Audrey Reed-Granger, Whirlpool

A “true” Podcast, in both medium and channel from Whirlpool of all people.

And it is doing very well.

“High energy – real people, real stories, in their own words.”

“Campaign that would forge an emotional communication.”

“This is the right thing to do, because it is brand relevent.”

“It is actually tied to our current marketing strategies.”

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