Corporate Podcasting Summit – The Paradigm Shift – The New-Age Brand Marketing Strategy

Mat Zucker, Johnson & Johnson Brands

These are the folk behind Heather and Jonelle.

How free form was this project? They had an editorial strategy they developed with the teenage hosts.

Each episode – “Cute Guy” interview segment. Want to see his picture – you have to go online. Nice CTA.

Each episode – “Big Debate” segmenet. Choose next week’s debate option – visit the site 😉

Seeing a pattern here?

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