Mat Zucker, Johnson & Johnson Brands
These are the folk behind Heather and Jonelle.
How free form was this project? They had an editorial strategy they developed with the teenage hosts.
Each episode – “Cute Guy” interview segment. Want to see his picture – you have to go online. Nice CTA.
Each episode – “Big Debate” segmenet. Choose next week’s debate option – visit the site 😉
Seeing a pattern here?