Corporate Podcasting Summit – The Rise of Podcast: Past, Present and Future

Charlene Li, Forrester Research

Since I’ve been looking at defining Podcasting, her 3 point outline on what Podcasting is/can be is worth posting here:

1 – Time-shifted radio-like broadcasts.

(using the channel)

2 – Original content that extends the brand.

3 – Internal Podcasts

(using the medium)

I believe this is part of the “duality of Podcasting” discussion. Although a 3-point outline, 2 & 3 go together.

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