Charlene Li, Forrester Research
Since I’ve been looking at defining Podcasting, her 3 point outline on what Podcasting is/can be is worth posting here:
1 – Time-shifted radio-like broadcasts.
(using the channel)
2 – Original content that extends the brand.
3 – Internal Podcasts
(using the medium)
I believe this is part of the “duality of Podcasting” discussion. Although a 3-point outline, 2 & 3 go together.