Corporate Podcasting Summit – Memechange Alert

ROI used to equal “Return on Investment.”

For speaker after speaker after speaker at this event – ROI now means “Return on Influence.”

I really don’t know how I feel about this memechange.

Could this be that “duality of Podcasting” thing I’ve been pounding out – or is this an issue of people who can’t prove ROI, so they change the term?

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