Other Comments About the Corporate Podcasting Summit

Here’s what others are saying about the Corporate Podcasting Summit:

Legal

Their panels “touched on the logistical issues around registering a work (or series of works) like a podcast with the Copyright Office.” They are daunting, she says, leading her to conclude “that the registration process needs to adapt to more readily embrace media like blogs, podcasts, vlogs, videocasts, etc.” The same is true with regard to licensing music to use on a podcast … Robert J. Ambrogi

Metrics

One thing I think was not well represented at the conference is the role that feedback and market research plays in podcasting. Even a small audience, which opts in based on content and topics, is a huge resource to the podcast creators and sponsors. They are a super focus group on what it is you are doing right, or could do better, or what you should do next. Finding the ways to enliven the feedback loop of listener reactions and thoughts to podcasts remains a yet-unexploited trove of market research treasure … Dana Gardner (moderator of the metrics panel I presented on)

Business

After listening to what seemed to be hours of repeated wishfulness, I found myself becoming cynical of some of the podcasters. Everything was about money; not open sourcing information, developing community or anything that could push podcasting toward the wonderful direction Blogging was headed. And this pissed me off … Name Withheld

Repurposed Content

Harris’ point serves as a great start for corporate Podcasters. In a culture that demands short delivery times, using what you already have at your fingertips will keep your production times short and will ensure that you have a wealth of content for your Podcast … Mark Blevis

Tags: Corporate Podcasting Summit, Robert J. Ambrogi, Dana Gardner, James Harris, Listenshare, Mark Blevis

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