Tricks of the Podcasting Masters

Tricks of the Podcasting Masters

Rob Walch and Mur Lafferty have a winner on their hands. Rob passed me a copy of their new book this weekend and, wow, good stuff here.

Podcasting without leadership past the production of an RSS feed is downright silly. Topics your “101” books don’t cover (but are even more vital) include listener interaction, interview skills, sponsor attraction, motivation to continue, how to interact with the big guys, pros and cons of networks and hosting options, … the list goes on.

Great thing is, this list is a partial outline of Rob and Mur’s book – and it ain’t no “101” product either.

If you’re already casting, these topics interest you, and you want to know what to do next, … this book will point you in the right direction.

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