I have a filing cabinet full of NDAs.
I get a new pitch seemingly every day.
I’ve seen some very cool new Podcasting technology and I’ve seen some stuff that made me wonder if I was smoking the same stuff Curry does.
Here’s one thing that don’t have in common:
It ain’t about the money anymore.
The amount of money spent on a project or technology has little to no relation to how userful of powerful or disruptive the thing is.
Case in point #1 – Microsoft’s bank account and their Podcasting strategies.
Case in point #2 – The rate at which Podcasting adoption has slowed down because of Microsoft’s lack of support of the technology.
Case in point #3 – The maker/hacker/geek origination of Podcasting. The standards groups in the Bay Area who came together to make sure we were all playing together nicely.
Case in point #4 – Libsyn’s impact on the Podcast hosting paradigm.
Case in point #5 – The tremendous special effects and soundtrack budget at Geekbrief’s GIA.
Case in point #6 – The wildly successful Podcast efforts of NBC/CBS/ABC and FOX.
Case in point #7 – The multi-million dollar campaign across all the networks that made Ninja so popular.
And I could keep going.
Now, the ironic thing is that too many on “both sides” are missing the impact of this reality.
Some folks aren’t launching, cause they “don’t have the cash.”
Others aren’t launching well because they think the cash is going to do it for them.
Both are equally as wrong.
The money, simply, doesn’t matter any more. The playing ground has been leveled.
Now, the trick is, moving from what it “isn’t” to what it “is.”
Any ideas? What makes a successful Podcast or Podcasting technology launch?