I hope that Steve wins something fierce.
Why? Here’s why …
iTunes is not only 84% of my audience right now – but it’s what I recommend to anyone who asks to listen to my show. Yes, we’ve got click to play buttons but you know as well as I do that if we don’t get them to subscribe from there, we’ve, statistically speaking, lost them.
I want my audience subscribing to my content and listening when and where they want. iPod/iTunes makes it easy – and if they can’t figure it out, I can tell them to visit an Apple store or any big box location.
The alternatives: Podcasts.Yahoo.com remains broken beyond use anymore. Odeo simply ain’t pulling it off. Pickle is getting closer (and doing much better than Yahoo or Odeo), but there is still a lot of noise. I could go on, but I won’t. Simple fact: the easiest place to get a Podcast is iTunes (and don’t forget – iTunes works on PCs).
So, this box, why do I care?
My Podcasts (video or otherwise) will be found on that box. It would be suicide on multiple levels for Apple to backtrack on their support of us “indies” – so I’m “in the box.”
Apple spends millions getting the box on the tv of everyone and I just slide right in.
I love it.