Leo Laporte – Podcast Academy 4 – Appointment Programing

The more and more I listen to Leo Laporte, the more and more I like him.  He’s not just a pretty face with geek abilities – he’s a very sharp businessman who is trying to figure this out – just like we are.

As expected, his closing presentation here are Podcast Academy is the one to take home and think about.  Get the recording if you can.

Here’s a term he’s using that I haven’t heard before – “appointment programming.”

Our audience isn’t people surfing who find us – our audience is people who have specifically asked for us.  They have made an appointment with us, to hear are content, and for that, we should be very grateful.

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