Highlights from Leo’s keynote.

There are really some important issues for us as Podcasters.  The conversation needs to be started …

• The Name.  “I know the name isn’t going to go away.” “Is this a valuable name for us?”  Is the association with Apple a good thing?  Microsoft won’t embrace it – and that’s doing damage to us.  “We’re mature enough that we don’t have to have just one name.” 
  
• We Are In This Together.  Cooperation, Not Competition.  The job isn’t to make any one show #1.  “The job is to make Podcasting #1.”  “The real problem right now is that only so many people are listening.”
• We Have No Way of Measuring Our Audiences Effectively.  Are we talking real numbers or are we posturing?  We gotta think about numbers.
• We Have to Grow the Audience.
• We Have to Capture the True Value in What We Do.
• This Is a New Medium.  “Don’t copy the mistakes of the old media … we can do better …”

“We are in an exciting new age.  It is such a great thing to be part of Podcasting.  I hope you realize what an opportunity this is.”

Technorati Tags: leo laporte, podcast expo 2006

Last updated by Paul Colligan at September 29, 2006.