Here are some facts. I'll connect the dots (at least one possible way) in a minute:
- Podshow raised 15 million dollars last week.
- Podshow's Cali Lewis is up in Canada doing a “month's worth of Call For Help” episodes.
- Call For Help episodes can be purchased at Google Video for 99 cents a piece (I'll be purchasing a few of the Cali episodes to see if she does as well as I think/know she will).
- When you raise that kinda money, VCs are looking for a $300-$500 Million exit strategy.
- Call For Help is Part of G4 Media. That's the G4 Tech TV thing – owned by Comcast – right?
I've said time and time again, Cali Lewis is the best talent Podshow has and has the potential to be their gold mine in the making. She's destined for amazing things and I don't see why television wouldn't be part of that (prediction – more of her viewers will watch timeshift than live – but that's another issue).
Testing Podshow on properties bigger than my iPod screen is the only way they'll ever get near their current valuation.
Testing Cali makes more sense than anything else they got.
Yes, I'm sure here month of “guest hosting” will be full of Podshow plugs and Geekbrief mentions, but I just somehow feel that this is bigger than that.