Fidelity Investments Is Profitably Podcasting

Great report from Marketing Sherpa on Fidelity’s Podcasting initiative.

As with all Marketing Sherpa reports, it is free only for a short time, so download and print this one today.

Yeah, these guys are doing it right.

“You have to create and continually provide a flow of relevant, interesting information in order to stimulate a community. Because of that, I think you will likely spend more money on the community side than the technology side.”

That quote alone sums up Podcasting’s Potential better than I’ve heard in quite some time.

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