As with all Marketing Sherpa reports, it is free only for a short time, so download and print this one today.
Yeah, these guys are doing it right.
“You have to create and continually provide a flow of relevant, interesting information in order to stimulate a community. Because of that, I think you will likely spend more money on the community side than the technology side.”
That quote alone sums up Podcasting’s Potential better than I’ve heard in quite some time.