Deconstructing the Pew Internet Podcast Download Numbers

A lot of hot air has been let out regarding Pew’s recent download numbers report. eMarketer.com decided to run some real numbers against it and we’ve got some very cool things to think about.

Highlights (but do read the whole thing anyway):

… six months earlier an estimated 10 million users had had a podcast experience. In other words, there has been a 70% increase in the number of people downloading podcasted audio or video content.

I’ll take 70% growth in 6 months.

While owning an iPod or MP3 player is not an absolute necessity when it comes to listening to or viewing podcasts, it obviously helps. To that end, the proliferation of mobile media devices must be fueling the demand for digital content, which can be either time-shifted or place-shifted for later listening and viewing.

This will be the majority of my focus at my presentation at CES next January. The tool of the PMP allows us to take time shifted content to the next, and more important levels of place and device shifting.

Remember that the PC is a very old device – it’s much faster than it used to be, but it still requires that we place our butts in front of a tv set and sit there while we get the information. Humans can only take so much of it. Some, obviously, more than others – but that is another blog posting all together.

Being able to move that content from that chair to the car, a walk in the park, a bike ride, an airplane trip or even just piping it over the same stereo that plays my Madonna tunes, now we are onto something very powerful here.

Good job eMarketer on putting some perspective on this.

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