And for those who think it is about saving mailing costs, realize that they’re shelling out $40 million a year to make this happen.
The “big companies” are quickly launching video on demand engines over the Internet. It’s going to be ugly for awhile as we run computers with 6 different downloading programs on them.
But the winners will rise to the top.
And the winner will sell the technology as a Web service.
And anyone will be able to sell video on demand online.
And the middleman dies.
Look at what Netflix did to Blockbuster/Hollywood and your corner rental store.
It won’t be them who does the same thing to Internet video (I expect that will be a small little upstart that we probably haven’t heard of yet) – but the same will be done to Internet video.