Yup, that's my topic at Podcast Expo this year.
Let's have some fun. Official copy:
Ad insertion is only the beginning of the financial faucet that is “Big Media.” Hollywood doesn't rest until their shows on are on the side of cereal boxes and Podcasters can, and should, take the same attitude. Join Paul Colligan, co-author of The Business Podcasting Bible and host of the Profitable Podcasting Podcast for an interactive hour of monetizing mash-up that brings the best of what Podcasters can learn from Big Media with the opportunities that only New Media can bring to the table. Want a seat in the first few rows? Wear your favorite Podcast t-shirt. Want to take home the grand prize? Bring Podcast schwag that would make Lucas drool. Bring your best ideas but be prepared to take home a business plan worthy of any media mogul. Last year we learned that we were the media. This year we become the machine. Paul is well-known for his creative ways to monetize content. If you intend to make money with your media, don't miss this session!
If you're attending PME and want to drop by the presentation, as above, please wear your favorite Podcast T-shirt. We get enough and there might even be an impromptu fashion show.
Bring any Podcast Schwag as well.
FYI, the “official” tag for this event is “newmediaexpo2007“