CPM Is Dead

Tim Bourquin makes a great point about why CPM is “broken” over at his blog.

The only thing I’d ad to his comments is this … and it comes from all people … Microsoft. Enjoy the embedded video.

If it doesn’t happen in your reader, trust me and click on over to see this one.

CPM created the “guy” in this video. Anything that makes our audience just numbers created the guy in this video.

The gal in this video wants a divorce.

So do a lot of audiences.

I bet you if the guy treated her with the respect she deserved, she’d stay.

Again, gotta say thanks to Microsoft for this video. Now I hope/pray that they practice what the preach.

FWIW, Tim, your Podcast and New Media Expo is the only exhibitor booth conference that I’d spend money to attend, let alone buy a booth.

And I fully expect my booth at Podcast And New Media Expo to pay off much better than one at NAB, Comdex, or anything else could.

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