More Ad Model Numbers/Projections (Rocketboom v. Scobleshow)

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Rocketboom v. Scobleshow sounds like a strange way to start this. The thing they really only have in common is that they are video Podcasts – and they’ve given enough info for us to run some ad sales numbers.

So let’s do that, shall we.

We know Scobleshow is making a minimum of 400k a year.

We know Rocketboom is asking for 3 to 5k per episode for their new sponsorship model.

Let’s go with 3k, 5 times a week, 52 weeks a year. That assumes lowest price but all inventory sold.

$15k a week means $780k a year.

Obviously, Andrew’s model requires ad sales. Scoble secured a contract (and it sounds like multi-year) so we’ve got one less position in his group.

But, between these two properties, we’re looking at more than a million in revenue.

Nice job guys!

Anybody else want to share some numbers?

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