Thoughts On The Assocation For Downloadable Media

If you haven’t heard, there’s another attempt to bring a standards group to our little world. This time they’re called the “Association for Downloadable Media” and this time, I think I’m interested.

But I’d love your thoughts.

Mission Statement:

To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.

So far so good. I am a little nervous that they seem to have some terms confused. If they’re the Association for Downloadable Media, than elements like YouTube fit into the mix. The focus in the Mission Statement is portable – not so YouTubeish in nature.

Not to be nit-picky but let’s face it – the streaming world is extremely viable and needs to be part of our mix and standards. A huge chunk of my shows are still downloaded from the Podcast sites (often in the form of a click to play button) and consumed on computers – hardly portable. Any serious new media strategy needs to understand that portable is important, but so is the accessibility of an Internet connected device. If Internet Radio has shown us anything, it is that people are willing to consume on crappy speakers (attached to a very expensive “radio”) just to get the content they want – when they want it.

The attendees of previous meetings have been impressive. I do hope that their goal “To support and provide a network through which the industry can share knowledge …” is shared by Pete Alcorn at Apple. Just having some real information regarding what is happening at my shows in Cupertino would be well worth the price of admission alone. I’d also love some details from NPR, Podshow and some others over there.

We’re going to hit the topic on Today in Podcasting this week and unless I hear anything really strongly against, they’re certainly get my personal membership check.

Would love to hear some thoughts from you, the dear reader.

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