What Was Podcast Expo’s Big “One Thing” Take Home?

Numerous Podcasters and Bloggers looking for their really cool headline grabbing title when they returned from PNME kept asking each other the same question …

“What was the “big story” from PNME 2007?”

Was it Podango buying the Gigavox Audio Light system? No. That was good stuff but hardly something we needed to fly to Ontario for. The product needed the kick in the pants a larger company could give it. It just made sense.

Was it Kaye's video product? No. Again, cool, but very very alpha.

Was it Libsyn launching Libsyn Pro? Nope. They launched that last year (look it up).

Was it the Marantz portable recorder? Did we really not know they'd give us something to compete with the R-9?

Was it Yahoo's killing of their Podcast portal that heralded the death of Podcasting and the moot nature of the show? Again, sorry, but no … Yahoo killing their portal about eighteen months after the last update is only proof that they take way to long to fire their dead weight. Where I come from, you don't produce for 1 month, you get fired. I guess this is why I don't have Yahoo stock anymore.

Was it the “big names” that weren't there that was the real story? That's just a story of New Media Hubris – a concept I'll be writing about soon.

So what was it?

Let me give you a clue.

It had nothing to do with a shiny happy new technology.

We're actually getting past that.

One of us flipped their Podcast to a big media company. These things are possible. We got those details before the hall even opened. Thank you Howard Lindzon.

Another of us is taking all that is good with our ‘space' and launching a television network for the YouTube age. He gave us all the details in the morning two keynote. Was a pleasure to chat with you Jim Louderback.

Sunday gave us a model for new media excellence that not only pays the bills, but does it with good friends and no need to hire a staff. Douglas and Kent, you gave me the most exciting model of the weekend.

I heard a few grumble that this wasn't as exciting as it was in previous years. If by “exciting” you mean “shiny” – I'd agree.

But any other meaning of the term and I have to argue.

It has stopped being about the tech, the parties, the petty bickering of silly new media egos and the schwag.

It has started becoming about what we're going to do with this stuff.

The keynotes weren't the only big stories.

In my presentation this year, I made a huge mistake, I thought I needed to get my audience all juiced up on the concept of new media monetization.

It wasn't until the flight home today that I realized why the audience felt “dead” for the first chunk. I didn't need to convince them that this was a good idea. They were staring at me waiting for the jokes and stories to stop so that I would get down to business.

The conversations on the floor and in the halls and at dinner were rich as well.

One Podcaster told me he broke 6 figures from his show just a few days previous. He used to have a day job and, counting him, his staff is, well, him.

Another told me of sales the day previous that would put him well into that space in a year. And he doesn't have new content to produce.

Another said, and I quote, “I couldn't be more thrilled with the results.”

Dinner with the “Steak 2.0 Team” (thanks Cachefly) was an amazing group of people not betting this would work, but working to make it work. What a pleasure (and what a steak).

The guessing is over. This stuff works.

And that should be the take home.

It certainly was mine.

What was yours?

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