Part of the Blog The Media program will be about leveraging the best WordPress Plugins to make WordPress do great and amazing things.
One of my favorite plugins is free and is called Permalink Redirect.
What it let's you do is redirect all of your feed traffic in your Blog to an external feed source (often times Feedburner).
Permalink Redirect now lets you use your Feedburner Yourbrand URL (remember what we said in our 7 Laws piece about owning every piece?) and this video walks you through every step.
If you have an install of WordPress from MyWordPressSecret.com, the plugin is automatically installed. If not, you'll need to grab it and install it from the link above.