What Is Your Strength (And What Does That Have To Do With New Media Production)?

Today is teacher conference day with my 2nd grade daughter’s teacher.

At the advice on my friend and con-instructor in Podcast Secrets (Alex Mandossian), I’m going to approach the entire conference differently than I ever have before.

I think I’ll even knock the teacher for a loop.

My question won’t be “What does she need improvement on?” or “What can we better focus on at home?” or anything like that.

I’m going to ask her, point blank, “What is Lindsey’s biggest strength?

We’re then going to celebrate that strength in this household and do what we can to make it better.

Sure, we’ll fix any problems, but that isn’t going to be the focus.

Heidi and I are going to do everything we can to strengthen our daughter’s strengths. How much fun is that kind of parenting?

So, what do this have to do with Podcasting and New Media production?

What are you really good at? What are your strengths?

Is it content creation?

Is it editing?

Is it SEO?

Is it video?

Is it audio?

Can I dare suggest that you need to focus on doing what you do well and then handing off the “not so well” stuff to someone else?

This isn’t the “Podcast your passion and the profits will follow” nonsense we got a few years ago (yes, I said nonsense). This is a “do what you do best and you got the best chance of success” reality check that most of us need now and then.

Tuesday we hit Ease Casting in Podcast Secrets. This is the part where we attempt to explain and demonstrate content production as quickly and easily as possible.

For some that will be handing things over to someone else who does these things much better. Yes, “help” like that costs money (and if they’re good, they’re worth every dime) but is the difference we all should be looking for.

For others it will be doing it themselves, but in as little time as possible, so they can focus on what they do best.

For the hundreds of students in Podcast Secrets, please spend your time doing what you do best.

For the thousands of readers of this Blog, consider doing the same thing.

If there is a piece of tech, a training program, a hosting partner, a technology option that lets you focus on what you’re doing best instead of draining your life supporting some silly element that you can’t stand, get rid of it.

Play to your strength.

Your audience will thank you for it.

And grow.

And bring you more profits.

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