Don’t Listen To Me, Listen To Vint Cert – Can You Handle His Truth?

A few months back I wrote that “You Can't Handle The Truth” (about Podcasting). The general gist of the article was streaming isn't our future, downloading content is. As sexy and as exciting at streaming is, dear friends, I still believe (scratch that, common sense dictates that) it “doesn't scale.”

Vint Cert, “Father of the Internet” (of whom I've dug for a long time) and “Chief Internet Evangelist” over at Google says pretty much the same thing (with a bit more wisdom) in a video piece over at In a very logical discussion of where the Internet is going, he explains why he feels most video content will be downloaded in the future.

Great stuff, take a look.

This is a very important issue that New Media types need to pay attention to. Developing for a streaming world is very different than developing for a downloading world. There are concerns for each and as we plot out this future, let's do it in such a way that it, well, actually matches our future.

And our future – the media you want, when you want it, on the device you want it on.

No, you can't control every aspect of that process – but that kind of complete control simply isn't in our future.

We need to get over it.

If you don't want to listen to me, listen to Vint Cerf.

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