So my buddy Anik Singal is launching his PPC Classroom v2 product in a few weeks and is certainly getting a lot of attention. He deserves it – it's a killer course.
I've seen this done a couple of times with other products but never really thought or commented on it before. If you check out this link you'll see that Anik is giving away multiple VIP Memberships to PPC Classroom v2 to those who participate in a little contest.
In short, you create a video explaining how much you want the product.
Anik picks his favorite and gives them access to the course for free.
Anik gets a ton of social proof and some penetration in the video sites for far less than he could have ever spent on any other angle.
Is this the ultimate in profiting from UGC (user generated content), or just a cheap ploy?
I'd love your thoughts below.