Witness the embedded (and seldom safe for work) video below:
This is a quick clip from the Diggnation “Podcast.”
But, dear friends, this ain't a Podcast. It's at Hulu.
Something else kinda fun – take a look at Hulu and you'll note that they're sending “full episode” traffic of Diggnation right to Revision3. Keep watching that one. That's a partnership worth watching.
Gary Vaynerchuck is over there as well (been there for awhile). I don't know if this is a Revision3 thing or just Gary on his own … but that's the point.
It's all starting to blend/blur together.
We knew this was going to happen, and it is happening quickly.
There will be a time when Diggnation by RSS has less numbers than Diggnation by everything else.
The very cool thing is that when this delta happens, it won't be an issue of RSS subscribes doing down, it will be an issues of Diggnation penetration going up.
Or any of the others.
You know I've been a fan of Revision3 since day one but this ability to be bigger than the Podcast is something we all need to learn from. We need to be bigger than the Podcast.
The Podcast is but a SINGLE channel for your content delivery. Only allowing the Podcast is as insane as Hollywood only allowing their content by broadcast/cable.
Let's learn from their mistakes, shall we?