In about 20 minutes, they’re giving away PPC Classroom for free. That’s the DVD, the 9-module course, even a ticket to the event in Vegas.
If you grab a history search here at the Blog, you’ll see I grabbed the course when it was a) at version 1 and b) a $1,200 program. Here’s one posting on the topic. Heck, here’s the PPC Classroom review I did at YouTube that has been viewed some 1600+ times.
But today he gives it away for free. You know how I feel about people giving away the farm. You know what I think about people undervaluing their content.
Is that what Anik is doing?
Or, … is it bigger than that?
The business reason given for this launch strategy – there is more money for Anik in the back-end of the monthly continuity program. It’s plain and simple: give the razor away for free friends, and charge for the blades.
But, and this is important, the razor/blades thing only works if the razor/blades are something that people are looking for, want, and will continue to consume.
This is round 3 for Anik and the gang at PPC Classroom. They know what they’re doing, they know what works, and they have a pretty good idea of what is going to work in the future.
This is going to be so much fun to watch.
Personally, in about 13 minutes, I’ll be walking through the process myself to examine this model for myself – for the third time. Learning from masters, should always be this easy. Will I buy any of the additional offerings? We’ll see what’s in there.
In addition, I’m going to have to spend some time pondering a model where the original product is free – and all the money is made in the back-end. Anik isn’t the only one who’s been doing it / had success with it. He’s just the one launching today.
Your take? I’d love to hear it.