Tech Scales And You Don’t

I know it’s pretty and fancy and sexy and very Web 2.0 to make your self available to anyone at any time and any place in the spirit of the whole thing.

Problem … it don’t scale. It never did. It never will. Don’t do this to your business. Don’t do this to yourself.

It’s a great idea – but great ideas that don’t scale aren’t really worth that much. The best of intentions implausible do more damage than good.

They’re actually kinda of dangerous.

Insert Congress passing the Health Care Bill joke here.

I’ve shuddered at gurus who proudly announce to the world that they’re 100% approachable.

It doesn’t scale.

You just can’t return all those emails, Tweets, Blog comments, DMs, phone calls, etc.

I applaud the recent Blog posting by Chris Brogan for admitting this fact. Read it, accept it, and applaud it. I actually respect Chris now more than I ever did.

Here’s what I want to suggest. I know it sounds great to be everything to everyone on account of our iPhones but … here’s the approach we all should embrace:

Let’s use tech to be considerably more approachable than ever. Let’s do what we can but … let’s be realistic and speak of that realism.

Sound fair?

By the way, I’m betting my career on the idea that they’ll respect you for it more than they ever did when you made those promises you simply couldn’t keep.

And I’m betting that Chris just extended his career considerably by doing the right thing too.

What say you?

Last updated by at .

Please note: I reserve the right to delete comments that are offensive or off-topic.