BlogWorld New York 2011 – 5 Lessons Learned

Yes, I had a great time in New York this week. Watching Dave Letterman interview Lady Gaga was a highlight – as was experiencing Spiderman Turn Off The Dark (the reboot) – but this piece is about BlogWorld.

What did I learn? Here are the top 5 themes:

Apple’s App Store is worth all the hassle. As I wait patiently for my latest app to pass through the store, I tried to get the Apps Panel to complain about the Apple approval process. All of them had every reason to complain but, in the end, admitted that Apple’s quality control is what makes the store so awesome.

You have to match your market to message. The closing keynote event had plenty of problems but the biggest one was this – the market to message wasn’t clear at all. I’ll be working with the team to make sure we do better in November.

YouTube remains huge. Julie Perry’s YouTube session was one of the top attended sessions and I heard more about it than all the other sessions combined. I’m proud to announce now that in November, we’re going to dedicate an entire track to YouTube. Awesome.

Podcasting is quietly maturing. The HowStuffWorks Podcast presentation was one of my favorite. The hosts are doing it right, Discovery is doing it right, it’s happening at the right time. If you had any questions about Podcasting as a format, they would have gone away had you attended that session.

I have a ton of work to get ready for the November event. I have a TON of notes and thoughts about the November L.A. event and can’t wait to get to work on it. The L.A./Hollywood proximity (combined with a lot of Podcasters who just won’t forget the Ontario days) will bring a pretty exciting focus that our industry needs.

Dave and Rick, thanks again.

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