I am so tightly involved with this project that I need to say here that I do/will profit from all of the links/clicks contained in this post. It's a given with my Disclosure Policy, but I feel the need to point it out here again. The goal of this blog post is to share what I'm learning along with way with Social Media Marketing Machines – but consider yourself warned.
So I'm working on a big project with the guys from Traffic Geyser (Nope, my life isn't just the eMarketing Vids Channel at YouTube – although you will find we're using CTA Ads in the YouTube Videos to direct people to the program). It's called Social Media Marketing Machines and it's a powerful one/two combo of tools and training – my favorite Internet blend.
If you click through to see what we're up to, you'll notice that we're using YouTube for our video player (for all of the launch videos). This is not typical at all in the Internet Marketing space because you “can't control” YouTube like you can “control” your own players.
While this is true, the math isn't complete – and it's what I want to examine here.
Playing with YouTube brings things to the table that you might not consider:
We see YouTube results in Google results when the numbers are high enough. Might the thousands of views generated by an Internet Launch help bring the videos from this launch into the right search terms a bit later in the game? I think so, and we're going to try that here.
Also vital are YouTube insights. Think we've got something to learn from running this audience through the demographic machine that is YouTube's stats machine? Think we might learn a few things?
Finally, and this one is a bit harder to quantify (and I'd love your thoughts below), there is the simple fact that the YouTube Player is familiar. People love YouTube. It brought us Charlie Bit My Finger and it brought us Susan Boyle. My gut reaction is that seeing a familiar player introduce such a pretty intense topic is going to make things, for lack of a better term, seem more approachable.
Again, any thoughts you have on that one, I'd love in the comments below.
YouTube is the default/defacto player for Internet Video (sorry Hulu, deal with it) for our computer screens, our telephones and our television sets. Google themselves are positioning her more as a platform than a publisher, and I think smart marketers should respond accordingly.
We're giving it the old college try here at this launch and in a blog post soon, I'm sure I'll let you know how it goes.
Discus/debate accordingly …