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iPad 3 Announcements And Tracking At Google Plus

So, it’s the big iPad 3 announcement day.

I’ve decided to get a little wacky here (and stay true to my no blogging concept) and put everything up at the (just created today) Paul’s iPad Page at Google+.

So, if you want to keep up to date with the iPad 3 content and information as it comes out, go ahead and head on over to the Google+ Page. Might as well circle that bad boy too.

Best iPad Case – A Case For A Cause

Best iPad CaseIf you’ve seen me at an event in the last few months, chances are good you mentioned my iPad Case. I told you an announcement was coming. Here it is.

I’m thrilled to announce The first picture in this post will make sense in a minute.

When Joel came to me with the very iPad case he describes in the video below, I knew instantly we were on to something big. Now I have a bunch of boxes from Kyrgyzstan in my basement filled with artistry. “Small world” doesn’t even come close.

The iPad Case was hand made by artisans from the Tian-Shan mountains of central Asia and are hand-stitched by indigenous artisans. The iPad Case displays traditional Kyrgyz embroidery. All artisans are paid a fair wage to make each case, and the Issyk Kul Development Center is provided valuable funds to help their work of intervention, counseling, job training, and other programs to help these women gain hope and the possibility of a better future for themselves and their children.

What are some of these women facing? Try domestic abuse, human trafficking and forced prostitution. Every dime made from every iPad case sold goes right back to them.

The story of these iPad cases has everything I hold dear – entrepreneurship, beauty, tech, artistry, cause, intent, service, and gosh darn it, iPads …

So, first things first, I going to ask you right out to purchase a Case for Cause iPad Case. If you’re reading this, chances are good you have one.

Secondly, I’d love your help in promoting this. We’re not spending a dime on advertising so we need the social love to make these things happen. The Get Social page over at the site as all you need there.

Tomorrow we celebrate Thanksgiving here in North America. Friday many of us will go out and buy a lot of plastic crap.

Thousands and thousands of iPad cases will be purchased as well.

Consider purchasing one of ours instead.

If you can’t see the embed above, visit the project’s YouTube Channel for the full story of these wonderful iPad cases.

It’s been said in the video and all over the site – but I do want to stress that I’m not making a penny from this project. All time is donated and EVERY PENNY taken in minus shipping costs (no handling, that’s me and my kids ;-)) goes right back to this magnificent cause.

Amazon Kindle Fire Review

Facebook Marketing All In One For DummiesSo I got my Amazon Kindle Fire in the mail yesterday. While teardowns and the like report general unremarkable results, I’m going to argue with them and say that, for many, this is the Kindle we’ve been looking for.

First, in short, it does everything Amazon says it does – and it does it well. The bookstore is perfect, the video is crisp, the app store integration FINALLY GIVES ITUNES A REAL COMPETITOR, the web browser is fast enough (my iPad still beats it, even without Amazon Silk), the audio sounds great, it’s the whole package.

When the iPad first came out everyone said it was more of a consumption device than it was a productivity device. While in some ways I agreed (it was an issue of software, not design at launch), I can’t find a better term for the Kindle Fire than a media consumption device. If you’re looking to do any productive tasks on this device, a) it’s gonna be slow, and b) you’re missing the point of the device.

Kindle is all about consumption. Kindle is all about consumption. Kindle is all about consumption.

Amazon sells things that people consume. Their move to the digital realm of consumption not only makes sense financially but also kicks some serious butt in the delivery speed arena the whole green thing (lot less dead trees shipped by airplane in my Kindle copy of Facebook Marketing All-In-One For Dummies) In the digital realm, they sell books, video, apps, and music through a Web interface. The Kindle Fire delivers all of these perfectly.

As I shared in my initial thoughts about the Kindle Fire, my kids originally approached the concept with great interest. For them devices are for consumption and the laptop for creation. Both of them love the thing because “it does everything” – and they’re right, in the consumption realm at least.

Secondly, it’s solid. It “feels” great while not attempting to hope people won’t notice it’s not an iPad. I’ll be reading more books on this than anything else and can see dropping it in my go bag as I go on trips.

Finally, it’s a Generation 1 product. I can already list improvements (man, the Android world needs their version of AirPlay) that will probably be made in the future, but they’re, simply, improvements. Amazon got it right, on their first attempt. Great job.

Is it an “iPad Killer?” Nope. They’re not the same device. For people who bought the iPad only to play Angry Birds, read a few books and watch a few videos – this is the device for them.

If Apple plays to their strengths, they’ll continue to focus on the iPad as the tablet that it is. At $499 they better make sure it also enables media consumption (same is true of their desk/laptops), but that shouldn’t be the focus.

If Amazon plays to their strengths, they’ll continue to focus on the Kindle Fire as the media consumption device that it is. Try to make it something other than that and a) they’ll lose their profit center and b) they’ll lose their focus.

I’m thrilled with it. You?

For fun, here’s a quick embed of my Amazon Kindle Fire Unboxing. If you can’t see it below, the link will take you right to the YouTube video.

Top Ten Surprises In The Steve Jobs Biography

What a read, what a book. Despite the leaks, a bunch of surprises.

Here are the top ten surprise in the Steve Jobs biography:

10. Jobs, in fact, mentored Jack Bauer for a few years. Took the job from Chuck Norris.

9. Steve has always been, and will always be, “Team Edward.”

8. The whole “Bob Dillan” thing was just a phase – his true musical passion was Debbie Gibson.

7. In the garage days, Wozniak would torment Steve by switching his coffee with Sanka.

6. While at Atari, Jobs designed the 2600 game E.T.

5. When he ran Pixar, he really wanted to make a movie called “Magic Mouse.”

4. Real reason for the turtlenecks … embarrassing neck tattoo he had to get after losing a bet with Ive.

3. Kept quoting “Real Steve Jobs” at the most inappropriate times.

2. Gleek.

1. Jobs always thought Noah Wyle looked more like the dude from E.R. than him.

Stay hungry, stay foolish.

Let’s Talk About The Apple Let’s Talk Keynote (iPhone 4s)

iphoneAs always, we’re enjoying the Liveblogs and Livestreams of pundits chatting the Apple announcements today. FWIW – top of the pack includes the Engadget Liveblog and TechCrunch.

Over 300 million iPods sold. Don’t forget everyone, this is the device that started it all.

125% year after year growth for iPhone sales. The market isn’t even close to being tapped.

“Consumers don’t want tablets, they want iPads.” There it is.

250 iOS Devices. That’s your audience. That’s my audience. That’s one heck of an audience. No wonder iMessage is part of the package. It’s free MMS to a larger network than some phone companies have.

$3 BILLION paid out to developers. This is an economy that didn’t exist a few years back.

Twitter integration. Twitter is official 5 times as important as it was before this annoucement.

Drops October 12. Guess I’ll get some work done today.

Great question from the TWiT live broadcast – “Is it that Apple does great presentations, or that Apple makes products that make for great presentations?” (paraphrased).

Backup. This is going to do more for iPhone accessories than anything else. Think about it, no more need to connect it to your computer. A nice device upstairs that syncs (and plays audio) and you got what you need.

iTunes Match. Why won’t anyone admit that this is pirated music amnesty? Funny thing is, I’ll be doing it just to clean up the tags, artwork, etc. on my existing collection.

iPhone 4s. Hmmmm. If it’s that much better, why not just go iPhone 5? My guess, iPhone 5 coming soon.

iPhone 4s deets. Faster chips only matter if you have something to do with the faster chips. World Phone – very nice … Faster connections – not really a big deal for me (and that ATT network). Better camera (1080p video too) – nice, but no reason to upgrade. No crazy new low price. 64 gig yet this focus on the Cloud. Hmmmmm.

Siri. This is big / important. Text messaging read and respond all with iPhone – very cool. Intelligent use in voice recognition – about time. Running your iPhone/iPad/iPod with nothing but your voice gets really really interesting. Will they open that up to developers? Will it tie into Tasks? Will they release it for the other iPhones? Will this be enough to get people to upgrade. Why won’t it work on the iPad 2? Lots of questions here.

And there it is …

There are a few more thoughts over at PaulsiPad.

So, your thoughts?

Marketing To The Web Of Things – Time For A New Strategy

I’m going to guess about 30% of my audience is familiar with the concept of the “Web Of Things.” I link to the Wikipedia (also a thing) article here for those who need confirmation that I’m not making this up.

In short, the Internet is no longer about Web or Email, it is about a series of things – all Internet connected – that tell the complete story. It’s as much my iPad running email via Gmail IMAP as it is the ancient Nokia Cell Phone my Mom texts my 10 year old daughter on (who herself doesn’t have an account with ANY PHONE company – we’re doing this all through Google Voice). It’s as much apps as it is Twitter feeds on blogs. It’s as much YouTube on the TV Set as it is YouTube on my friend’s Android phone.

It’s Facebook via Web, via text, via email, via app, via Xbox, and via RSS feed that pours into my copy of Flipboard.

The Internet is everywhere and on everyTHING. Hence, … the Web Of Things.

What does all this mean to the marketer?

We have people who stopped reading email (for texts and Facebook updates). We have customers who would rather stick a fork on their eye than surf the Internet on their spyware infested Windows Vista Netbook. We have audiences who think content should be free – but have no problems paying a premium for their Apple Air Laptop. We have people who haven’t ordered checks in years with online bill pay and we have teenagers honestly surprised when a local store doesn’t take PayPal.

Did I mention gift cards for Farmville Money that you can buy at a 7-11?

Was going through the stats on my Father’s blog (he’s 72 and makes over a thousand dollars a month in adsense) and we found, in one month, 5 different Playstation 3s that were surfing his site. The favorite coffee table book at home is the print edition of Cake Wrecks, a popular Blog.

I could go on and on, but I won’t.

Today I want to share a few thoughts, and then ask for yours, on how we market to the Web Of Things. If the word marketing offends you, you probably aren’t reading this Blog anyway, but I’d say skip the rest of this just in case.

5 thoughts re marketing to the Web Of Things.

If your content only exists in one place, you won’t survive. You audience wants you content on their terms. If you don’t provide, they will leave you.

If your content relies on a single tech, you won’t survive. Just a YouTube strategy or a Web strategy or an any tech strategy is quickly making as much sense as a writing strategy where you don’t use certain letters of the alphabet.

If your content has ads that aren’t part of the content, most people won’t see them. It’s the natural evolution of things whether you like it or not.

If your revenue comes from advertising, people are going to stop paying you for ads nobody is looking at. It’s the next logical step.

If your revenue comes from your audience not having options, you need to get ready to say goodbye your audience. Because, friends, they’re quickly figuring out they have options – lots of options.

It’s the Web Of Things and you need to change your marketing accordingly.

Are you ready?

BlogWorld And New Media Expo East And West (Was Leaving Las Vegas)

If you haven’t heard the news, 2011 brings us TWO BlogWorld and New Media Expos – one in New York City and one in Los Angeles.

New York City is in conjunction with Book Expo America, the default/defacto ‘old school’ book publishing event for the world. The Los Angeles event is in Hollywood – the default/defacto center of ‘old school’ (Western) media.

We’ve come a long way from us all fitting in the Ontario Marriott Hotel Bar, haven’t we?

As can be expected with any event dedicated to Blogging and New Media (oh, wait a minute, this is the ONLY event dedicated to Blogging and New Media), there are some Blogger and New Media “experts” with complaints. They focus on the splintering of the audience and the expense of New York City.

Let’s hit these first.

Re the splintering of the event – not hard – come to both. If your New Media business is made on the connections you make at events like these (mine sure is), these events mean twice the connections. If you’re in this for the face to face time with the people that matter, come to both.

By the way, if you’re into this only for the training, rumor is they’re going to have some very cool options in that option as well. As much as I’d like to see you there, if you’re only attending for the presos, there are always much cheaper ways.

Re the expense of New York City – also not hard – Yup, she’s expensive. Maybe you should attend a few more sessions of the monetization track. My 72 year old Father not only had his first thousand dollar month last month from his blog but also DOMINATES several keywords in Google related to his topic and New York (especially after the Google changes last month). He’s seriously considering attending and writing the whole thing off. If my Dad can figure this out …

Here’s a great piece by Wade Kwon on deciding if you should attend.

The Book Expo America connection is amazing. The world of dead tree printing is watching our space like a hawk. Imagine how awesome this event will be. As I write this, Brendon Burchard’s Millionaire Messenger is currently #1 in Amazon. By the way, that number is just the after affects of a buzz campaign he started a few weeks back (the Amazon campaign actually doesn’t start until Thursday). Also charting is Vaynerchuck’s The Thank You Economy (currently in the top 200 in books) – and it doesn’t release until tomorrow. Yes, the Amazon links are affiliate links.

Yes, our two worlds are colliding.

Now, let’s talk Hollywood.

BlogWorld and New Media Expo Hollywood … things get really interesting there. When Apple releases their $500 HD video editing machine this Friday (iPad 2 with iMovie), it will only go further to prove what Hollywood already knows – they don’t hold the keys anymore.

Right now the stories that make the press are New Media types who get their big Old Media “break.” I predict very soon, we’ll be hearing stories of Old Media types getting their New Media “break.”

Adam Corolla misses his radio days, right? Poor poor Felicia Day can’t get work since Buffy so she’s slumming it on a Web Series (insert grin here). I could tell story after story after story.

As I’m sure could you.

As Kwon puts it, “the conference has grown up.” As much as I still look back at my high school days with fond memories (and more pictures than I’d care to admit exist thanks to Facebook), I like being an adult.

And I like the direction BlogWorld and New Media Expo is going.

How about you?

iPad 2 Details Over At

If you’re the type who enjoys announcement LiveBlogs and LiveStreams, we’ve got a list of our favorites at PaulsiPad. Should be fun to see what iPad 2 details are announced and released today.

In addition, I’m doing my own LiveBlogging of sorts at this article at PaulsiPad.

There are also, always, the usual favorites at Engadget and MacWorld.

Other than this, expect no specific iPad commentary here. We’ll, of course, chat about her impact on our industry but the tech stuff, if you will, is over at

Strategy Or Jealousy? A Rant …

Fun fact #1. I used to tell people Apple was all about the art. Now I’m telling people she’s all about business. Leave your Apple Fan Boy comments below but read this first please …

Fun fact #2. Yeah, this is a big rant. If you aren’t into big rants, ignore.

First a quick history lesson. Apple creates this thing called an iPad that the pundits ALL say won’t work. I mean come on, no keyboard, no Flash, no chance.

Am I right?

How did that work out for you? P.s., yes, you haven’t even had yours for a year yet.

First thing people notice about the little tablet that was never gonna make it (it’s just a big iPhone without the phone people) – this might be kinda cool to run magazines on.

Wired, always up to the task, launches the Wired iPad App. Yeah, …, that’s right, … 12 months of the nobody had to kill any trees and nobody had to mail anything to anybody version of Wired is 12 times the price per year as is the dead tree version.


How’s that working for you?

So then Murdock launches The Daily. Never before in the history of a media app has anything been launched so terribly lame. Sure, the content is as compelling as wet socks but it makes up for it by being slower than Congress for producing anything.

But, for some reason, we all are still deep into this idea that we want to subscribe to stuff on the iPad (remember, this is the same iPad that isn’t ever going to amount to anything).

Apple offers a model that is simple, fair, and, in true Apple form, different.

Simple: One click subscribe, right in the app.

Everyone in this space, whether they want to admit it or not, loses painful amounts of money in the transaction process. From shopping cart abandonment to “how many things to I have to click to get my product?” to merchant accounts and AVS and everything else they throw at us – sometimes I’m surprised there is anything left for me at the end of the game.

One click & Apple sends me a check for 70%. Sign me up.

Guys, this is why the App Economy is what it is.

This is the chance for content creators to get a piece of this.

Fair: This is perhaps one of the fairest arrangements I’ve ever read.

Right now, with the 26 cogs in my wheel, affiliates get 50%, merchant account gets about 5% when all is said and done. Overhead of merchant accounts and shopping carts and admin and chargebacks and fulfillment – another 11%.

Don’t get me wrong. I got a business where I get to keep 34%. I have friends who get 3% in their worlds.

Apple is gonna more than DOUBLE that and give me access to their audience.

70% – and I don’t have to deal with the credit card companies.

Paul likes, Paul takes.

Different: This is a plan that lets me do what I do best.

See, I’m a content creator. I’m a maker. The shopping carts, the merchant accounts, the affiliate programs, all these things are part of how I pay my bills – and I’m grateful for them – but if you tell me I don’t need ’em – no sweat off my brow.


Now, let’s get to the topic of this post. So, what’s the problem? Why did you call this “Strategy or Jealousy?”

Everybody and their mother seems to be complaining about this plan. The big issues they’re all hot over include the take, Apple insistence that they too are able to sell your stuff and the inability to grab your audiences contact info by default.

Take: Get over that part. So fair.

Apple’s ability to sell your stuff in their app: That’s kinda why you put your stuff in the App Store.

Apple won’t hand over your customer’s private info: Good for Apple. Two points here: 1) most of you want their info so you can SELL THEM STUFF. You’re already selling them stuff if they’ve paid to subscribe to your content. 2) If you can’t get an audience of people who are paying for your stuff to drop by your site and trade some information for content, … yeah, Apple is not your problem.

Nuff said.

So, the deal is fine, makes sense, is good for everyone – and is going to make me more money than anything I’ve ever done before.

There are only two reasons why someone would think this way.

Option #1. They haven’t thought it all the way through. If that’s the case, I hardly believe this Blog Post will change any minds but, …

Option #2. They’re jealous. Apple did what they couldn’t. They did it on their own terms and they didn’t listen to the experts. How could something like that possibly work? I mean, come on, all the great business successes followed the pattern of doing things the way they’ve always been done – and they listened to the bloggers, the Podcasters, the Twitterers, the digerati.

What am I missing here? Either way, it has nothing to do with strategy. Apple already did that for us.

It’s now about implementation.

What are you going to do?

Dead In 2010

I tweeted last week that “Acer Chairman says iPad impact not serious … then offers Easter Bunny job as Chief Strategy Director.” Apologies to the Easter Bunny in suggesting he’d take such a demotion but, … let’s face it, with the iPad, the Netbook is dead in 2010.

Today I sit in front of my new MacBook Air typing this in – and I realized something. She’s got no CD/DVD drive, no drives at all. The spinning disk is dead in 2010.

With announcements of “App Store” for Windows, Mac, Windows Phone 7 and more, I felt a bit sad as I put my iLife 11 DVD in my iMac (the Air came with it preloaded (w a USB Restore Key). I’ll never do that again. Shrinkwrap software distribution is dead in 2010.

This morning I sat on the exercise bike and chose from more shows than I could possibly want on my iPad through Hulu Plus and Netflix (delivered over ATT 3G none the less). I love the new show “The Good Guys” but couldn’t even tell you what night it is on (and I remain a TV junkie). Sure, I canceled Cable TV in 2007 but the family simply doesn’t miss it anymore. Yes, Comcast delivers the Webernet to my home but I got Clear and Verizon as options too. No, everybody doesn’t have as many choices, but we do have choices. The Cable Company as monopoly is dead in 2010.

Cali Lewis is at Revision3 and even Adam Curry has taken a “soft exit” from the company formally known as Podshow. Mevio, the company who first sold Podcasters of the dream of quitting the day job, is dead in 2010.

What else is dead in 2010?

What are you going to change in 2011 as a result?