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Weekend Roundup: The Weekend Before Podcast Secrets Edition

Some of you reading this want the latest and greatest on Podcast Secrets 3.0. If that’s you, keep reading. If that ain’t you, ignore this post.

So Monday starts Podcast Secrets 3.0. We’ll keep the cart open until noon on Monday, but after that, she’s closed. A few bullet points between now and then:

It’s gonna be a great run.

Weekend Roundup: New Ways To Think About Internet Marketing Edition

Are you noticing the trend of more “realistic” views on the whole Internet Marketing thing?

yeah, realism, it’s the “new black.”

Weekend Roundup: What Happened To Monday?

Yes, missed blog and Podcasts this week. Too into the Operation iPad Project. Back to normal next week, but here are some links to keep you warm and informed:

  • Songs Of Love is a great organization that puts some new media creators in a position of great service. Read what Geoff Smith is doing with them.
  • Jim Louderback wrote a piece called I support Web TV and I vote that is a must read.
  • Podcast Secret’s Student and cool guy Fred Castaneda has an episode of (one of his) most excellent podcasts about the iPad as a business tool.

Have a great weekend. My youngest turns 7 this weekend.

Tech Scales And You Don’t

I know it’s pretty and fancy and sexy and very Web 2.0 to make your self available to anyone at any time and any place in the spirit of the whole thing.

Problem … it don’t scale. It never did. It never will. Don’t do this to your business. Don’t do this to yourself.

It’s a great idea – but great ideas that don’t scale aren’t really worth that much. The best of intentions implausible do more damage than good.

They’re actually kinda of dangerous.

Insert Congress passing the Health Care Bill joke here.

I’ve shuddered at gurus who proudly announce to the world that they’re 100% approachable.

It doesn’t scale.

You just can’t return all those emails, Tweets, Blog comments, DMs, phone calls, etc.

I applaud the recent Blog posting by Chris Brogan for admitting this fact. Read it, accept it, and applaud it. I actually respect Chris now more than I ever did.

Here’s what I want to suggest. I know it sounds great to be everything to everyone on account of our iPhones but … here’s the approach we all should embrace:

Let’s use tech to be considerably more approachable than ever. Let’s do what we can but … let’s be realistic and speak of that realism.

Sound fair?

By the way, I’m betting my career on the idea that they’ll respect you for it more than they ever did when you made those promises you simply couldn’t keep.

And I’m betting that Chris just extended his career considerably by doing the right thing too.

What say you?

8 Years Free – Here’s What’s Next

It’s a very special day for me: 8 years ago today was the last thing I’ll ever have that will resemble a day job. The Internet has been veryverygoodtome and it’s time for me to give back.

Note: This is a work and concept in process. I’ll be editing this a LOT based on what I hear back from you. As you’ll see, we’ve got a site dedicated to the conversation, but please read nothing definitive into what I write today (other than the fact that I LOVE this concept and will be pouring a lot of time and effort into it). Also, please don’t – I DON’T WANT YOUR MONEY on this project.

Problem: The very nature of the Internet is that anyone, anyplace, anytime, anywhere can produce and publish content. I embrace (and love) this reality but it results with this simple fact: The lack of standards and content spam is preventing the growth we were hoping for.

Solution: The Internet has allowed us to publish whatever we want. Let’s use that same Internet to publish open media standards that will take us to the next level.

Paul’s Answer: I’ve started something called The Open Media Standards Foundation. Before you read another word, 2 things: A) I DON’T WANT YOUR MONEY FOR THIS and B) I HAVE NO DESIRE TO “GO AGAINST” OR “UNDO” THE WORK ANYONE ELSE HAS DONE AT THIS POINT.

It starts with what I call the Content Principles Document. It’s a simple list (and simple is the key here, help me keep this simple) of principles that content creators embrace. This will, in theory, grow an audience that can consume our content with considerably more trust than the content they currently consume online.

To be truthful, there is alot more here (and, again, I don’t want your money), but this Content Principles Document is the first step.

So, here’s what I’m asking for … can you visit the current revision of the document, give it a good read, and make a comment on how we can make it better?

I think the industry can and will be in a much better place if we do it right. Here’s to doing it right.

If this site has helped you at all, could you help this industry by making a comment?

Please comment at the OMSF site – not here.

7 Facts New Media Creators Must Face If They Want To Survive This Year

It’s time to face facts. Here are 7:

Niche audience programs can’t survive on mass audience advertising models. This one has GOT TO STOP. The reason American Idol can do well on a few pennies per audience member is because they have a few zillion audience members to pull pennies from. Good for them, they can have them. But, the niche content creator who thinks there are a few zillion pennies in their niche to collect don’t understand the meaning of the word niche.

And the funny thing is, people want to pay more for niche than they want to pay for mainstream stuff. Why won’t we let them? The odds of making good money on pennies per audience member are so small … why do that to yourself when there are better options for everyone?

What are you afraid of?

The “Old Media” guard is doing what they can to block you out.
For me, the big theme at CES wasn’t 3D or eBook readers, or any of the other memes you’ll read about. For me at least, the big theme was that “Old Media” is spending insane amounts of money to get better at what they do.

The only reason any machine of that size “gets better” is because there is competition that might take market share away from them. The “Old Media” guard is aware of what might happen and are doing everything in their power to prevent it.

Real reason for 3DHDTV? Even Kodak won’t be able to produce a $200 camera that pulls that off.

Real reason for IPTV? Cable cutting has become so real, they’re getting ready for when it goes mainstream.

Real reason for embedded widgets in TV sets and Blu-ray players? It’s called futureproofing your tech.

But if you look at the demos, you’ll notice something very important, very important … NEW MEDIA AIN’T PART OF ANY OF IT. We haven’t been invited to that party and they so hope that we continue to bicker about page design changes at YouTube and the size of our checks so we won’t notice what’s going on.

And the thought process has even infected us. Why in the world will Boxee automatically add a new episode of “Two And A Half Men” to my queue but not an episode of Geekbrief or The Totally Rad Show?

If we don’t force ourselves into their playing field, we’re not going to be invited to the games.

Despite all this great tech, it’s still easier to watch TV than to watch you. Yes, “kids” watch stuff on their computers and love it. Yes, the average 17 year old sees no difference in watching on the laptop than on watching on the TV. These funfacts are merely transitionatory tidbits that will mark a few years of our history, not our future.

But, dear friends, the future is Internet on the television and the phone. The future is YOUR content on THEIR terms. Flash players at obscure websites is hardly the totally of terms YOUR AUDIENCE might come to you with or request from you.

First part of having a niche audience, giving them what they want …

With companies like Kunaki in play it is, simply, wrong, not to offer everything you do on disc of some sort.

How easy is it to get your stuff?

What do you have to lose?

You can add “Ask A Ninja” to your DVD queue at Netflix. Why can’t I get your show there?

“New Media” that acts like “Old Media” is missing the point.

What we bring to the game is so much more than cheap cameras and the quest for unlimited hosting for less than the cost of a latte.

More and more of what’s coming out these days looks like an attempt at “beating the studio system” than it is “changing media” as we originally started to do.

Just ask yourself this simple question … what do you really want to be doing? What is your dream here? If it’s a show on Fox or a movie on HBO, I’d say you got a better chance going the “traditional” route at this point.

If your goal is to take a small audience to places they’ve never been before and make a good profit doing it, are you on the right path for such?

We don’t act like we want our audience to act. That’s called hypocrisy.

How much “New Media” have you consumed this week? How much have you produced this week?

Ever notice that the more you eat this dogfood, the more successful you are? Rocketboom, TWiT, and Revision3 anyone?

Yes, our audience is following our lead – it’s just a bad one.

You can’t sell advertisers the same pack of lies they can. Admit it, you’ve been thinking this for years …

Yup, those advertisers pushing their 30 second spots designed for Oprah online aren’t even close to getting their money’s worth. Don’t worry, they might not be getting their money’s worth on Oprah either.

But, you don’t have the cache or the agency behind you to get those kinds of deals for your show – so stop thinking that’s your ticket.

New Media’s success won’t come from successfully lying to advertisers and audience members – it is the complete opposite.

Even if your basement, it’s still business. I’m still surprised how many have mastered Final Cut and purchased thousands of dollars in computer equipment but who haven’t done more than surf a few blogs (written by guys with day jobs) to figure out how they’re going to make money here.

It’s called “Show Business” or “Information Marketing Business” or “Training Business” or “[Insert Term Here] Business” for a reason.

What business are you in?

Are you in business at all?

Could that be why profit ain’t much?

Is RSS Dead?

After listening to (o.k., watching), the fabulous TWiT #228 on my Roku over the break, I’ve decided to test a few things here at There was some discussion about the relevancy of RSS and content subscriptions, etc. that I need to look into.

You’ll need to bear with me for the next few weeks and help me in this test. I’ll need you to click through to read the rest (please do if you’re interested in this topic). – Need Your Help

Over the next few weeks, you’ll be seeing a lot of changes around here. The new blog look and feel at should be a hint of what’s to come.

The next blog to relaunch is a complete redo of (I have already launched the Twitter account, feel free to friend me there!).

The goal is probably obvious on some levels (and hardly original). It’s the place where I’m going to put all of my recommend products and services and gadget and gizmos, etc.

Do you know what got me out of the “tyranny of the day job?” The amazing realization that some (some, not all, but some is better than none) of the very same sites I’d link to anyway had these things called affiliate programs that sent a little money back my way if someone ended up buying something. Yup, link “A” went to site “A” but link “B” went to site “A” but resulted in a check now and then if things went well. If they didn’t go well, who cares, it was just a link …

Talk about win/win … I’ll never forget the day my boss gave me an “A” or “B” choice at work and because of affiliate marketing, I was able to take choice “C” and never look back.

So, I continue to affiliate market. I’ve said it time and time again, I only link to and report on the stuff I like and trust, and one’s word used to be enough … but, well, the FTC has some words to say on that. I’m going to continue doing what I’m doing, and try to be a bit more clear, and the New is my first step.

Boy, that was a long way of saying … I need your help on the subtitle for the new blog. I’ve always like “A Personal Look At A Technical Revolution” for this blog and I want something as cool for that one … I have a few in mind …

FTC Compliance Statement: Consider Everything An Affiliate Link

I Use ‘Em, I Like ‘Em, I Make Money From ‘Em

You Asked – Here They Are – Consider Them Affiliate Links

Let’s Make This Easy – Consider Them All Affiliate Links

Go anything better? Place it in the comments section below.

My Problems With WordPress

Update #2 – The Teleseminar is over. Link to the WordPress notes are here. If you would like a recording of the event, send a blank email to REMEMBER – CLASS CLOSES FRIDAY, SEPTEMBER 18TH, AT 5P EASTERN.

Update #1 – The interest in this event was a lot bigger than I thought it would be. You can stream/listen to it here live on 9/16/2009 at 5p Pacific. It will go about 90 minutes I guess.

As I write this post into a WordPress Blog, I have to tell you something, … I’m really frustrated with WordPress.

Don’t get me wrong, I love it for what it is. I’m even spending money this month to attend an event for the main reason of meeting Matt Mullenweg later this month.

But the frustration is this … keeping up to date with WordPress – plugins, versions, updates, security issues, databases, etc., is more work than anything else out there. It’s even easier to keep a stable copy of Windows running these days.

Yes, I know it’s free and open source and wonderful (again, I’m using it right now), but it takes way too much time to maintain and, let’s face it, you have to be a bit of a “geek” to keep it running.

For us technical types, that’s fun, but for people like my Dad (making very decent money on his Gluten Free Celiac Web Blog by the way) it’s a big of a pain in the butt.

Do we have alternatives? Yes. There’s Squarespace. They ain’t WordPress – but they’re darn close and they keep track of all of that stuff. Throw in the fact that they host in the cloud and you’ve got some real insurance on your content being “up” when it really counts.

Yes, less plugins, themes, etc. Certainly a cost associated with. But, friends, THEY DEAL WITH THE TECH NONSENSE and you can focus on creating content.

And, sure, you could outsource management of your WordPress blog – but that will cost far more money than a SquareSpace account would, and you get none of the uptime benefits.

And, if you’ve been reading this blog for any time at all, you know where I believe the real money is.

So, that’s my problem.

My friend and student Christina Hills thinks it’s “worth it all.” She’s currently running a class on running WordPress for yourself that will be going live this weekend. She asked me if I’d offer it to my list and I agreed – but only on this condition …

Christina needs to first defend the concept that WordPress is for everyone.

So, this Wednesday night at 5p Pacific, on a LIVE STREAMING AUDIO EVENT (you can listen on your phone – or I’ll give you a Web page as well), I’ll have Christina “prove” her concept.

If she does, I’ll let her offer the class to you.

If she doesn’t, she leaves without mentioning the link.

Fair enough?

Want to attend the event live (or get a recording after the event?), send a blank email to Our automated system will handle everything else.

Don’t worry, we’re fully Can Spam compliant and you can unsubscribe at any time with the simple click of the mouse.

I’d love your thoughts below – but if you want to attend the event, I need to you send that blank email to to get your access directions.