Last updated by at . – The Definitive Post

Regular Blog readers know that I've been posting like a mad-man all week long about Now that the free preview week is closing down, you can expect the posts to calm down. I did want to put together one definitive post about the product, how to access it, etc.

Q: What is
A: This has been a long-time coming but is my definitive course on Blogging. The tool is so powerful, the industry so rich with potential and the understanding of it so limited that I had to put this together. represents EVERYTHING I know and am doing about Blogs and Blogging. It contains videos, audios, teleseminars, worksheets and more. This is a comprehensive program.

Q: Who is it for?
A: This is for anyone who wants to Blog for profit (either directly, or using the Blog to generate profit in other areas of their businesses). Everything is taught and nothing is left to the imagination. From videos about setting up Blogs to hours of training about best practices to ideas about content creation, everything you need to Blog for profit, or Blog the Media is contained in this course.

Q: What kind of content does it contain?
A: We use whatever medium works best (video, audio, text) to answer these questions:

Who Should Blog?
Who Makes The Ideal Blogger?
Who Should Write My Blog Content?
Who Is The Audience For My Blog?

What Is Blogging?
What Is The Difference Between A Blog And A Website?
What Are The Advantages Of Blogging?
What Is Mini-Blogging?
What Is Social Bookmarking?
What Is The Difference Between The Different Blog Platforms?
What Kind Of Computer Do I Need To Blog On?
What Is A Blog Roll?
What Software Is Required?
What Domain Name Should I Use For My Blog?
What Is The Best Kind Of Advertising To Put In A Blog?
What Can I Do With A Blog?
What Should I Blog?
What Is A Trackback?
What Is Linkbaiting?
What Should I Call My Blog?
What Are Some Of The Best Examples?
What Are Comments?
What Is A Blog Subscription?
What Changes If I Have A Lot Of Subcribers?
What If I Run Out Of Things To Say?
What Is RSS And Why Does It Matter?
What Is The Difference Between RSS and ATOM?
What Is The Relationship Between Blogging and Podcasting?
What Is A Podcast?
What Will All This Cost Me?

When Should Your Start Blogging?
How Often Should You Blog?
When Should You Have More Than One Blog?

Where Do You Get Your Blog Content From?
Where Should I Submit My Blog To?

Why Does It Matter?
Why Should I Consider It?
Why Should I Not Consider It?
Why Is Blogging A Good Idea For Any Business?

How Can I Use My Blog To Market What I Am Already Doing?
How Do I Change My Blog’s Look And Feel?
How Do I Get People To Visit My Blog?
How Do I Promote My Blog?
How Do I Get My Blog Readers To Come Back?
How Do I Optimize For The Search Engines?
How Do I Fight Blog Spam?
How Hard Is It?
How Much Time Should I Spend Blogging?
How Do I Figure Out What To Write About?
How Do I Become An Authority In The Area I Am Blogging About?
How Do I Do It?
How Do I Install It?
How Do I Get A KILLER Blog Theme Or Look And Feel?
How Do I Set Up RSS For My Blog?
How Do I Upgrade It When Needed?
How Do I Run A Blog Membership Site?
How Do I Incorporate Audio and Video Into My Blog?
How Do I Record A Phone Interview For Blog Audio Content?
How Do I Modify The Look And Feel?
How Do I Monetize It?
How Do I Take Donations?
How Do I Integrate Other Services (Twitter, Jaiku, Etc.)?
How Do I Set It Up With Feedburner?
How Do I Integrate A Podcast Into My Blog?
How Do I Do This As Cheaply As Possible?
How Do I Use Social Bookmarking To Promote My Blog?

Blogging Platform Topics
Suggested Toolsets

Best Practice Topics
Repurposed Content
Managing Comments

Additional Video Topics
How To Get USA Today To Promote Your Blog
Better Than Adsense Blogvertising Options
The One-Click WordPress Install
Micro Blogging On 4 Platforms At Once
Technorati Best Practices
Paul’s WordPress Secret
Directory Submission For Less Than 3 Nickels
Blog Tagging For Fun And Profit

Warning: This is not an exhaustive list. As things change, we will update the course and add additional content when and as needed.

Q: What happens when things change?
A: Great question. Things will change. We'll update the course material when and as needed.

Q: Can I see samples of the product?
A: That's what our Free Preview Week was all about. Let's review again shall we?

Video – The Seven Laws of Profitable Blogging

Video – WordPress Install in 1 Click

Video – Get Your Blog Featured In USA Today For Free

Video – Google Sitemaps In 1 Click

Video – Fight Blog Spam with Akismet

Video – Permalink Redirect WordPress Plugin

Audio – Call 001 – Who Should Blog?

Audio – Call 002 – What is Blogging?

Audio – Fundamentals of Content Repurposing

Audio – Best Practices For Video Upload Services (only accessible to those who were free New Media Inner Circle) customers when the live call took place.

Q: What about the “other” Blogging courses?
A: There are certainly other Blogging courses. This one is mine. The difference is in my success in Blogging, my ability to teach it, and my willingness to give you the whole story.

Q: Is this for me?
A: If my kind of business Blogging to generate traffic, revenue and buzz is what you're looking to do – yes, this i for you. If you want the shiny happy stuff that is just produced to make you feel good, this probably isn't the course for you.

Q: How can I get in?
A: You got three options:

Option #1 – Buy the course straight out.

Option #2 – Become a member of Paul's New Media Inner Circle before the start of week 2 (November 12, 2007). If you are a member by then, all material covered in Blog The Media will be included in your membership.

Option #3 – Purchase Teleseminar Secrets 2008 at this link and forward the receipt to me.

Getting Ready For Zune Week – Now Has 1-Click Zune Podcasting

We're thrilled to get this out a few days before the Zunes hit the stores but 1-click Zune Podcasting options in the create button wizard.

More details at

Technorati Tags: , , , – Free Preview Week – The “Repurposing Fundamentals” Recording

Remember: To get the latest information the program, you'll need to send a blank email to

Here is a streaming version of yesterday's recording on “Repurposing Fundamentals.” Full customers of (or my New Media Inner Circle) will get a higher quality download version as part of the package.

If you remember anything, remember these five points:

1 – Map out the entire process before you create the first piece of content.

2 – Produce content of great value.

3 – Archive your original material in a high quality format.

4 – Define your value from day 1.

5 – Look and/or sound like 10x your declared value.

Technorati Tags: , , , – Free Preview Week – Wednesday’s Teleseminar Full Quality – Reminder About Today’s Teleseminar

1 – Remember today's live teleseminar – it's the last free one in the Blog The Media free preview week –

Date: November 9, 2007
Time: 3p Pacific / 6p Eastern
The Topic – “What Is Blogging (Part 1)?

Phone number to call:

Webcast Players:

Question Submission:

2. The full quality (stream) from Wednesday's call is live. Click here for it. Obviously, customers of the Blog The Media course get download access.

Technorati Tags: , , , – Free Preview Week – Generating Google Sitemaps For Your Blog

Our 3rd video in today's series of videos from the Blog The Media free preview week series.

This video is about the Google Sitemap Plugin for WordPress. This free plugin will generate the very kind of Google Sitemaps that Google is looking for. Video also shows you how to submit the sitemap to Google (via the Webmaster Central portal).

Technorati Tags: , , , – Free Preview Week – Akismet WordPress Plugin

Here's another video from our free preview week for Blog The Media.

This time we take a look at Akismet and how their WordPress Plugin can seriously help you cut down on more than %99.99 of your Blog Spam.

Install is included in the package – or can be downloaded from Akismet directly.

Technorati Tags: , , , , – Free Preview Week – Permalink Redirect WordPress Plugin

Part of the Blog The Media program will be about leveraging the best WordPress Plugins to make WordPress do great and amazing things.

One of my favorite plugins is free and is called Permalink Redirect.

What it let's you do is redirect all of your feed traffic in your Blog to an external feed source (often times Feedburner).

Permalink Redirect now lets you use your Feedburner Yourbrand URL (remember what we said in our 7 Laws piece about owning every piece?) and this video walks you through every step.

If you have an install of WordPress from, the plugin is automatically installed. If not, you'll need to grab it and install it from the link above.

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Blog The Media Free Preview Week – About NMIC Tomorrow’s Call

There has been some confusion about tomorrow's New Media Inner Circle Call – “Best Practices with and Other Video Upload Services.”

Let me do what I can do explain here.

We are actually talking about two different products here. A little confusion – and for that I am sorry:

1 – – My comprehensive business blogging course. This is what I do, how I pay my bills – I do big comprehensive information marketing courses such as this one. We'd love to have you join us. We started this week with our free preview week.

2 – New Media Inner Circle (NMIC) – This has been a long time coming and I'm thrilled to finally have this thing arrive. It is, in short, a program that lets subscribers get EVERYTHING I do/teach/Podcast, etc. over the course of their membership. This includes the free stuff and this includes the paid stuff. So, for example, all New Media Inner Circle customers who remain in the program will get all of the Blog The Media course delivered to them through the NMIC channel (and they'll get Podcast Secrets when I teach that, etc.).

Tomorrow's call is for my New Media Inner Circle. It is not directly attached to a specific program or class – it is just the kind of thing I do for my NMIC members.

But, in the spirit of “Free Preview Week” I've decided to put a free trial on NMIC as well.

So, in short, if you'd like to get in on the NMIC call, you'll need to be an NMIC member. It's free until Monday so it is, truly, risk free.

Hope that makes sense. Let me know if you have any questions.

Technorati Tags: , , , – Free Preview Week – Teleseminar #001 – Who Should Blog?


Monday, November 5, 2007 at 4p Pacific / 7p Eastern, we're having our first Teleseminar in the program. This is part of our “free preview week” so everyone is invited to attend. At 4p Pacific / 7p Eastern (o.k., a few minutes before that), the number and Webcast player below will be fully functional.

As mentioned earlier, if you want all of the updates about Blog The Media Free Preview Week, send a blank email to

Technorati Tags: , , – Free Preview Week – Get Your Blog Into For Free!

On November 5, USA Today is going to be sponsoring a “Blogger and Podcaster” Directory. This will be for both the online and printed versions of the paper.

It should be of no surprise that I recommend that both Blogger and Podcasters get in there.

In all honestly, the directory won't do much traffic for most of you but the fact that contextually relevant blogs/podcasts will also be listed within articles on USA is huge.

Enter with the right keywords (and have a Blog or Podcast about those keywords) and, friends, you should get some very nice traffic.

Let's kick it up a notch – NO RISK.

First month is on me. After that, I've even got them to take 20% off for BlogTheMedia students (including you free Preview Week students).

The link is here – Domain just went live so if you are having problems, this link will work too.

Video below explains how to get your free week in USA Today.

P.s., there is some more very cool stuff coming down the pike of this free preview week for Blog The Media. I really recommend you sign up for the update list by sending a blank email to to make sure you don't miss out on anything.

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