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Is Dr. Horrible So Horrible?

Bonus: I will buy a free iTunes copy of the Dr. Horrible series to the person who guesses the numbers I asked for in this previous post.

I have to start this out by saying that I am a huge Joss Whedon (Firefly, Buffy the Vampire Slayer, etc.) fan. Who knows how much attention I would have paid otherwise, but there are some really key issues at play here.

Anyway, back to Joss. He put together a Web Video play during the writer’s strike. Here’s the preview:

As Tim Street pointed out, this could be the start of something big here. Read his piece. Tim’s a smart guy.

Here’s another piece from Wired.

Some real fascinating elements here that some people might miss:

  • This content is currently free at Yes, I just bought what I could have streamed for free. Tim Street just bought what he could have streamed for free. People buy what they can stream for free – it’s part of the bigger picture here – one that content producers should never forget.
  • Not only are there iTunes sales going on today, but a DVD will be coming out later. Some people will buy the content twice. Yes, some people will pay multiple times for content they can get for free. Heck, I predict here musical tracks on iTunes audio before the end of the month.
  • Despite sales and views (the streaming server has been down for most of the morning), this short-form piece is missing the boat on construction for this medium. Read Tim Street’s 2nd piece and realize that he is right. You don’t have to be perfect in the space to see some results.
  • Talent is still talent. Neil Patrick Harris, Felicia Day and Nathan Fillion do what they do well (in Act 1 at least) – and that is as important as Whedon’s writing. Sometimes, you need to spend money on the talent. Ever wondered why Revision3 is doing so well?

We’ll see what happens with the Dr. Horrible story (and back story), and I sure hope Joss and the gang make a ton of cash on this Internet Musical.

And I hope we all learn a few things along the way ourselves.

Cause a man’s gotta do what a man’s gotta do … (watch Act 1).

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Geoff Smith’s “Dynamic Album” Concept Is The FUTURE Of Content Delivery

Geoff Smith is the hardest working man in showbidness2.0.

His new album, “Ones and 0s,” will be in all the usual places soon iTunes, CDBaby, etc.

But you got an option right now / today that I want you to seriously consider – the DYNAMIC ALBUM of “Ones and 0s.”

In short, through the magic of RSS, Geoff Smith is delivering not just his album by RSS, and not just some “bonuses” by RSS, but he’s delivering a YEAR of additional content by RSS.

His audience just moved from customers to subscribers.

In a year, when the new album comes out, all Geoff has to do is push a message to his subscribers and, BAM, they’re in line for the next one.

In a year, when the new (insert big name artist here) album comes out, they’ll need a multi-million dollar advertising campaign to rise above all the noise.

Which path makes more sense to you?

Where would you rather spend your time and effort – the million dollar campaign to make sure people know your still alive – or serving your audience?

Embedded below is a quick walkthrough of the whole process / sites / etc (make sure to click the full screen option). Enjoy!

Video also available at YouTube, MySpace, Metacafe, Google, DailyMotion,, Veoh and Stupid Videos

I Got A New Ringtone For My iPhone

A quick post before I get online for Module 4 of Podcast Secrets.

Got an iPhone? Check out

You know of my fondness for Geoff Smith. You know how much I love ecommerce by RSS.

This combines them both.

$2 a month to have fun little ringtones on my iPhone. I’m in … I’ve subscribed.

Fun thing on the math behind something like this – a year subscription will make them more than a CD sold through iTunes would.

And yes, they use a system different than to do it.

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A Different (Unpopular) Take On The Radiohead Experiment

Why won’t anybody run the REAL numbers on the Radiohead experiment? How the #*(&$#(* can this be regarded as anything other than a success?

From Comscore we’ve found that “2 out of 5 Downloaders Willing to Pay an Average of $6 for “In Rainbows” Album.” Do the math on that one. Radiohead collected $12 for every 5 “albums.” That’s more than $2 per album. I bet there ain’t a “big” record label on the planet paying those numbers (to the artist).

From Podcasting News, “During the first 29 days of October, 1.2 million people worldwide visited the In Rainbows site, with a significant percentage of visitors ultimately downloading the album.” Let’s call “significant” at 750,000 (I would call significant a lot more than that but I know the doom and gloomers). At the $2.40 per unit number above, we’re look at $1.8 million collected.

As cool and as hip as Radiohead is, have they ever collected $1.8 million on an album (in a month)?

Especially one that made them even more popular and hip by “sticking it to the man” the way they did.

This model worked very well this round, despite the record label flacks looking to spin it any other way.

The question is will it work again? And again? And again?

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