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Free Podcast Training – Tonight Only!

UPDATE: The live event is completed/over. If you’d like to grab the recording (and we got a good one), sign up at

Tonight at 5p Pacific, 8p Eastern, I’ll be recording LIVE a new presentation called “The Seven Deadly Sins Most Podcasters Make And What You Can Do To Avoid Them.” It’s for the coming Podcast Secrets 3.0 class – but this one is a free.

The content is SOLID. It’s the summary of what I’ve learned in helping Podcasters for the last 5 years.

There will be a surprise or two along the way as well – but here is the access information:

Again, we start prompty at 5p Pacific / 8p Eastern. There is more than an hour of content in there – but we’ll get as close to 60 minutes as we can.

I reserve to the right to charge for this content at a later date but between now and then, your access is free!

Podcast Secrets has a Twitter account – it’s It is also at Facebook at Would it be silly to mention the YouTube page at

When Does A Podcast No Longer Require Her Own Website?

At the big Ed Dale “Coming Home 3” event this weekend, we got a chance to record a very special live version of Internet Marketing This Week as well as talk over some changes and ideas we have for future versions of the show. A plan for season 2, if you will. More on the specifics of that later.

One of the big questions we asked … Does the show actually need a website anymore? The Facebook Fan Page for the site does pretty much everything we do at the site – and it always feels pretty silly duplicating our content efforts.

We could easily make forward to the Facebook page and lose very little – while gaining back some time in the process.

Obviously, if we were an entity that sold ads at the site, we wouldn’t be asking this question. Since the monetization of the Podcast comes from building an audience that knows, likes and trusts us, what point is there in having the site?

And, if needed, we could always put ads and the like into the copy of the content at Facebook – disclosing accordingly of course.

I thought I’d pass this question on to you and see what you have to say.

When does a Podcast no longer need her own Website?

Podcast Secrets 2008 – The Final Day

This is it … the last day of open registration for Podcast Secrets 2008. Today’s schedule:

9a Pacific / 12p Eastern – Final Strategy Session

Everyone who purchased the Preview Call (live event or recording) gets access to our final live strategy session.

Yes, you can still purchase the Preview Call today and get access to the Strategy Session.

12p Pacific / 3p Eastern – Student Quickstart Webinar

Live Webinar Quickstart of the Podcast Secrets 2008 Private Member Site.

Yes, if you purchase Podcast Secrets 2008 between now and closing time, you’ll be given access to the Webinar in the email receipt.

5p Pacific / 8p Eastern – The Doors Close

At this time, the order form for Podcast Secrets 2008 changes into a form for adding yourself to the waiting list.

So here’s to our last day … I hope you will join us.

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It’s Starting / Podshow Delivered

With the Writer’s Strike, traditional “Hollywood” don’t have content to deliver the ads on anymore. That’s o.k., we do.

Check out this article from Adotas re a “pretty groundbreaking” marketing campaign made up of audience impressions through the Podshow network.

Was it on NBC? CBS? FOX? Or, maybe it was on Howard Stern’s radio show. Nope. It was all online through the growing reach of podcasting. That’s right – over a 10-day period and a handful of shows on the PodShow network we delivered 2.1 million impressions. Even better, we got to target our media buy to exactly the audience we wanted.


Now, my readers know I’m not a big fan of ad insertion as the best model for Podcast monetization but if you’re gonna do it, this is the way to do it (strength in numbers). Say what you want about Podshow but in this case they delivered and … gosh darn it … they impressed the client.

I suggest you compare this to the story that NBC is actually REFUNDING advertisers because they can’t deliver the goods anymore.

Update: Confimed with Cali – nope, they weren’t part of this. I tried to confirm with Cali at Geekbrief but I don’t even think they were part of the mentioned campaign. If this is true, yes, Podshow can deliver millions of impressions – even without one of their “big name” shows. If this isn’t true, I must have missed a week of Geekbriefs somewhere.

Good show, Podshow.

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Probably Too Early For This Kind Of Thinking

I’m sitting at the airport ready to head to Notre Dame for a little presentation on “The 7 Ways the iPod Changed Marketing.”

Don’t worry, you’ll have your chance to hear the recording ;-).

I’ve been frustrated with traditional CPM models in Podcast monetization and advertising because I think forcing this “old” model for advertising into our new media is like stuffing my frame into my 7 year old’s princess bike.

So let’s take that a little further shall we, …?

Is forcing our Podcast content into a “show” mentality “good or bad” for what we have here?

Let me explain.

Obviously, we call our content a “show” because it is what people can wrap their arms around.

Seinfeld had a show. Cosby had a show. Rather had a show. Etc.

But, the question is this.

Is this “show” mentality doing more damage than good?

Ever listened to an episode of some Podcast thinking to yourself “did they really have to put that one out?”

Well, if you need to publish a weekly show you do.

If you have a daily show you do.

If you publish when warranted you don’t.

But if you do that, it ain’t a “show.”

It’s more like an update.

Hard to market on “updates.”

But as an advertiser, I’d love to advertise on something that’s only need to know information – not filler space.

Am I making any sense here? Any thoughts on this one?

Or should I just board the plane for O’hare?

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Holes In The “Google Adwords For Podcasting” Theories

Man, eMarketer is getting good press for a report that not only doesn’t come out until the 22nd, but seemingly has the plot twist already out of the bag (nope, I still haven’t seen the report – they promise it to me Thursday). BusinessWeek picked up the story now and well, there are some real holes in the “Google Adwords for Podcasting” theories that I thought I might mention.

First of all, Google is failing miserably in the audio realm. Not only do they have no understanding what a Podcast is (at least the Google Base team) but their purchase of Dmarc has resulted only in the top execs departing (after a rumored frustration with their purchase price via the YouTube purchase price). Obviously, Google can learn what Podcasting is and hire back some smart people, but they haven’t “started’ well.

Secondly – the comparison of Adwords and Podcast insertion is along the lines of comparing the old Atari 2600 game “Combat” to the coming release of Halo 3. Yes, a lot of kids are going to be spending a lot of time in front of their televisions because of Halo but , … it is slightly more complicated than that first 2k game. Dynamic insertion requires an understanding of the content you are inserting within (easy when you have the text content indexed – much harder when you’re dealing with audio content) and the tech to get these ads inserted is going to be much more complicated than a few lines of Javascript. Yes, it can happen – but it won’t be as easy (for either party), and the complication will make the numbers far less than desirable (for either side).

Finally, and this has been my beef all along, the numbers for random insertions will never ad up.

A show with numbers that make an ad strategy viable will never let a computer program insert random ads on their behalf for a piece of the action. There are plenty of ad sales type who can pull better numbers (even after their commission).

A show without the numbers to make an ad strategy viable aren’t gonna work with a complicated ad insertion system to make no money.

But Paul, aren’t these the same with Adwords/Adsense?


I have several sites that are making 50% more via Adsense than the average ad guy says he/she can get me (before commission). When an advertiser pulls out, the same javascript I had inserted into my system brings up the next ad. I don’t have to change a thing.

Yes, that “automation” could be part of a Google audio ad insertion engine but the numbers still aren’t there.

Show me an advertiser that wants to generically market to Podcasts with listening audiences of dozens.

I have several sites where I’d lose a great deal of money if I replaced my affiliate opportunities with Adsense. So, guess what … I don’t.

Adsense makes sense in certain markets and sites. That is where it does well.

I can’t find a Podcast scenario where a Google audio ad insertion would make sense. Can you?

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