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BlogWorld Expo LA 2011 Meetups List

Doesn’t look like anyone has put together the “definitive” list of BlogWorld Expo LA 2011 Meetups yet – so I thought I’d put together one here.

If I’m missing something, post it (with a link) in the comments below and we’ll get it in here asap.


2:30P – Photowalk

7:00P – LA Tweetup @InterContinental Hotel


3:30P – YouTube Meetup with Julie Perry and Paul Colligan

6:00P – Blog World Cocktails & Conversation

6:30P – Livid Lobster / Geek Beat – Blogworld and Viewer Meetup

7:30P – Networking Party & Mixer at ICON Ultra Lounge


7:30A – Social Media Examiner’s Blog World 2011 Breakfast MeetUp

10:00A – Orange County Podcasters Meetup

7:00P – LA Meetup

7:00P – Opening Night Party at J Lounge


7:30A – 6th Annual Profitable Podcasters Breakfast Meetup

5:30P – The BlogUP at BlogWorld after party and launch of the LA Blog Club

7:30P – Closing Night Party at The Belasco


BlogWorld And New Media Expo Schedule

BlogWorld And New Media Expo Book Signing Schedule

BlogWorld And New Media Expo Shuttle Service Schedule

Devaluing Content Is A Bad Move Right Now

First of all, I have to start off by saying this is a killer deal. Anyone wearing a thinking cap will know that some of the sessions are worth more than others but the little “Vault Sale” over at Podcast Academy is a good deal (for you).

No, this isn’t an affiliate link

Now for TNC New Media and Gigavox, let’s talk strategy.

152 sessions (let’s say they’re an hour each) for $99.95 means each session is less than 66 cents a track.

Personally, my three (which I guess are all in the pack) are my finest three hours of content (not available in Podcast Secrets) and I’m a little biffed that they’re cheaper than an Americano at Starbucks but … that’s Tim’s choice.

But, bigger picture.

Some folk in our space are panicking.

Bad move.

We are in more control of our content than we’ve ever been.

“Big Media” is falling apart even quicker in the midst of this corporate chaos.

Keep the faith, own your stuff, don’t devalue what your doing and keep producing content of value.

I know the argument will be “hey, $99 ain’t chump changed and if Tim can get it, more power to him.

I’d agree but, … packaging it as a higher level product (I’d bet good money) marketed correctly would resulted in a bigger net, albeit with less sales.

But then I could at least say my content costs more than an a cup of coffee.

I realized something today that really hit my fancy. It’s kinda on topic – kinda not. Cornelius Fitchner is currently selling his PMPrepcast Product for $49.99 a pop. That’s a FORTY-NINE-THOUSAND-DOLLAR effective CPM.

What’s the CPM on this one?

Should this kinda thing be our goal?

Is “how cheap can we sell this?” really a good idea?

If you want the content, grab it, before Tim wises up.

At least, let’s hope he does.

Thoughts …?

New Media Expo – Update And Presentation

So, obviously, the 2008 New Media Expo is a big deal for me. It is the event of events for our industry – can’t wait.

My presentation at the event this year is called “The Move From Maker To Merchant: Taking Your Podcast From Hobby To Business In 27 Days

Oh yeah, we’re going to have to have fun at that one.

Will I see you there?

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Podcast Expo 2007 Recordings Now Available For Sale

All 53 sessions from Podcast Expo 2007 are available for purchase.

$99 bucks. Great deal.

Warning #1 – if you want to get anything accomplished this week, don’t purchase. Insanely compelling content here.

Warning #2 – Like all events of this type, you will hear conflicting approaches across the different recordings. You need to take in the big picture here, not any one specific recording.

On a totally unrelated note (other than both come from the Podcast Brothers) I’m on the 11/2/7 Podcast Brothers via an audio comment. The topic – affiliate marketing and Podcasting.

I disagreed strongly with something the ‘Brothers said.

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One Week Later – The Podcast And New Media Expo 2007 Report

Man this is a long piece …

It’s hard to believe that a week ago, I was walking around the Ontario Convention Center catching up with old friends and learning about new technologies at PNME 2007. It’s been a crazy week (from one extreme, the Zune Podcasting announcement, and to the other, a house full of flu sufferers) but I’ve got a chance here to give my final report.

We’ll start with the negative and end with the positive.

For those who didn’t participate or hid their involvement because of some petty new-media hubris, I can say without a doubt that you did more damage to your own career (and/or company) than anything else. Podcasting’s future gathered in Ontario last weekend and if you didn’t, you need to ask yourself why and ponder your own future in this space. I would recommend you undo the damage you’ve done. Nuff said about that topic – you know who you are.

For those who counted numbers at PNME 2007 and complained about the move to Vegas next year (and the dropping of the Podcasting name), I’d dare say too that you are seriously missing the point. The shiny objects of Podcasting have already arrived and for those who have no desire in this space past the purchase (or pawing over) of shiny items, a visit to your Apple store is much cheaper in the end. Nuff said on that as well.

And now, the good stuff …

As I said earlier, Tim’s picks for keynotes really set the conversation points for the weekend (minus of course those described in the previous two paragraphs). You simply didn’t hear the phrases “one day” or “wouldn’t it be great if” or “I wish Apple/Microsoft/Google would.” It was a pleasant change.

By the way, Apple/Microsoft/Google were there, people just talked to them, not about them.

Somewhere previous to the show the conversation changed from “should we monetize” to “what our the best practices?” A welcome change indeed.

I was thrilled and honored to be part of the Podcast Academy Event on Thursday. It was a true “pro” event void of the hobbyists of whom I love dearly but tend to distract us from our goal. This has been true of all of their events, but when they offer the pay to download the series option I recommend highly that you do.

I, unfortunately, had to miss the initial ADM Meeting (long story) held at 730am the first morning. Jason Van Orden put up a summary that puts the event into perspective. I’ll be sending them my $150 the second I get a few minutes to spare. Also nice to see that the “anything but ADM crowd” buried the hatchet and decided to play with the team, not against them.

Quote of the weekend came from Tim Street who was nominated for Chairman at the event (more on Tim later):

Thanks for the nomination, but the guy from French Maid TV should not be in charge. This needs to look serious, because it is.

Right out of the gate the Podcast Expo presentations set the tone for our new take on things. Michael Geoghegan (Podcasting’s Jimmy Stewart) called our industry to task in the first round of presentations in the first morning and although he ruffled some feathers (how could he not?), it looks like the parties involved have all made up.

On the floor I met the guys from TubeMogul. What a pleasure to see a product that isn’t just great for us in theory, but in application as well. Other highlights included Noble Transcription, who taught us that the most important thing about transcripts isn’t how many minutes we can get transcribed for a buck. It was also a kick to see my friends from FreeIQ not only show up, but leave realizing that RSS needs to be part of the FreeIQ toolset.

It was no coincidence that Casgle (disclosure – I’m on their board of advisers) was in the booth next to ours. I truly believe that their PodDeus product is not going to change our industry, just introduce us to a whole new audience. We could use many more players like that – and I think they’re coming.

Friday night the smart guys over at Cachefly bought a bunch of us a steak dinner. Never one to turn down a steak, I went along. The ride was way too long each way (I’m sure there are closer steaks in L.A. (but then again, you can never go wrong with Morton’s)) but I was given the gift of sitting next to Jim Louderback on the way in and the Mommycasters on the way back. Not only did Jim convince me that Revision 3 has a very bright future (trust me on the BreakALeg.TV thing, Jim) but the Mommycasters probably had more impact on my coming iPhone purchase than anyone from Apple or anyone at the TWiT network. Wrap your marketing minds around that one.

The rest of the weekend kept pace. I don’t think I talked to a single person who wasn’t in this to win. I can debate strategies all I want but we’re all pointed in the same direction, finally, and that made the weekend for me.

If I didn’t mention you here, it’s not a slam – it’s just that I’ve already written too much so far.

Side note: The first two years, the show gave out a “person of the year” award. They didn’t do that this year (or at least I didn’t hear about it). Let me close this (already too long) piece with a few thoughts on some people (and organizations) to keep your eye on:

  • Tim Street is an amazing connector in this space. The humility in his statement above matched with his talent (that gets a nomination like that), is a rare match indeed. For the three if you who don’t know him already, get to know Tim. He’s much bigger than the French Maids.
  • Lee Gibbons is at a fascinating place as well. The Gigavox acquisition and Lee’s careful positioning and networking has placed Podango in a place to watch. They have a long hard journey ahead of them in integrating it all (correctly) but if they pull it off, watch out.
  • Craig Syverson of Grunt Media is also someone to keep in mind when your ponder who “new media” fits into the bigger picture of “media” in general. If you don’t have an answer to this question, you will fail in this space and I’d dare suggest Craig has the best answer I’ve heard yet.
  • The Ninja Guys sometimes get confused with the comedy they produce. Their model is reproducible, they have proven the power of RSS, they’re still approachable, and they still make me (and each other) laugh. How many people can you think of that can do that in this day and age?
  • Gary Leland of Podcast Pickle has three things that every Podcasting company would kill for: 1) a solid database of Podcasts that haven’t faded, 2) the rockstar like admiration of Podcasters world-wide and, 3) a constant flow of UGC (user generated content) in his new reviews section. What does he know that tens of millions in v.c. money still haven’t been able to figure out yet?
  • Tim Bourquin is the ONLY person in Podcasting and/or New Media that got us all in the same place for the same weekend. Yes, he’s doing this to pay the bills but without weekends like the one I had last, I’d be much further away from paying mine.

The Flash countdown timer at New Media Expo tells me there are 313 days until the next Expo. I wonder how many words I’ll add to this blog when that one is done.

What a weekend. Thank you everyone for making it my best Expo yet.

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What Was Podcast Expo’s Big “One Thing” Take Home?

Numerous Podcasters and Bloggers looking for their really cool headline grabbing title when they returned from PNME kept asking each other the same question …

“What was the “big story” from PNME 2007?”

Was it Podango buying the Gigavox Audio Light system? No. That was good stuff but hardly something we needed to fly to Ontario for. The product needed the kick in the pants a larger company could give it. It just made sense.

Was it Kaye’s video product? No. Again, cool, but very very alpha.

Was it Libsyn launching Libsyn Pro? Nope. They launched that last year (look it up).

Was it the Marantz portable recorder? Did we really not know they’d give us something to compete with the R-9?

Was it Yahoo’s killing of their Podcast portal that heralded the death of Podcasting and the moot nature of the show? Again, sorry, but no … Yahoo killing their portal about eighteen months after the last update is only proof that they take way to long to fire their dead weight. Where I come from, you don’t produce for 1 month, you get fired. I guess this is why I don’t have Yahoo stock anymore.

Was it the “big names” that weren’t there that was the real story? That’s just a story of New Media Hubris – a concept I’ll be writing about soon.

So what was it?

Let me give you a clue.

It had nothing to do with a shiny happy new technology.

We’re actually getting past that.

One of us flipped their Podcast to a big media company. These things are possible. We got those details before the hall even opened. Thank you Howard Lindzon.

Another of us is taking all that is good with our ‘space’ and launching a television network for the YouTube age. He gave us all the details in the morning two keynote. Was a pleasure to chat with you Jim Louderback.

Sunday gave us a model for new media excellence that not only pays the bills, but does it with good friends and no need to hire a staff. Douglas and Kent, you gave me the most exciting model of the weekend.

I heard a few grumble that this wasn’t as exciting as it was in previous years. If by “exciting” you mean “shiny” – I’d agree.

But any other meaning of the term and I have to argue.

It has stopped being about the tech, the parties, the petty bickering of silly new media egos and the schwag.

It has started becoming about what we’re going to do with this stuff.

The keynotes weren’t the only big stories.

In my presentation this year, I made a huge mistake, I thought I needed to get my audience all juiced up on the concept of new media monetization.

It wasn’t until the flight home today that I realized why the audience felt “dead” for the first chunk. I didn’t need to convince them that this was a good idea. They were staring at me waiting for the jokes and stories to stop so that I would get down to business.

The conversations on the floor and in the halls and at dinner were rich as well.

One Podcaster told me he broke 6 figures from his show just a few days previous. He used to have a day job and, counting him, his staff is, well, him.

Another told me of sales the day previous that would put him well into that space in a year. And he doesn’t have new content to produce.

Another said, and I quote, “I couldn’t be more thrilled with the results.”

Dinner with the “Steak 2.0 Team” (thanks Cachefly) was an amazing group of people not betting this would work, but working to make it work. What a pleasure (and what a steak).

The guessing is over. This stuff works.

And that should be the take home.

It certainly was mine.

What was yours?

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Tube Mogul – Wow …

My official big post about Podcast and New Media Expo is still being written but I wanted to get this tidbit out quickly. I get on a plane very shortly.

My PPC Classroom Video Review story from last week was all done with the free tools over at TubeMogul. I decided to use them because it is always fun to walk up to someone’s booth and mention “yeah, I use your product.”

As you read from the results, they were very good and I mentioned the team in all three of my presentations this week.

This is an important tool.

Got to know the guys from TubeMogul this weekend. Very cool guys, very powerful software, very key to our future. I’ll write more in the coming weeks (this is going to be a HUGE month in this blog, trust me), but you owe yourself a look.

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The Ninja Keynote Is Killing Me … Get It …?

Been too busy to blog anything this weekend (but the Twitter thing has been fun) but I know we’ll get some amazing nuggets here at the Ninja keynote at Podcast and New Media Expo. Enjoy the free form thoughts here:

  • Episode 1 was filmed from a digital camera that “did” video. Tech is good – but talent is obviously more important.
  • iMovie 1.0 didn’t have “undo.”
  • 40 minutes of raw footage per episode.
  • WallStrip and Ninja were “two different reactions to Rocketboom.”
  • Choose Federated Media because they weren’t “huxter bull@#** artists.”
  • What do advertisers want? … EVERYTHING.
  • They don’t not do product placement because it is evil, they don’t do product placement because “it doesn’t make sense with the show.”
  • Merchandise is 20-30% of their gross.
  • They are fine with their audience size.
  • “We don’t want to have a boss.”
  • Their initial investment money went to “paying the rent,” not costumes, etc.
  • How to make a living doing this? “It’s just a matter of time. It will start scaling.”
  • More RSS viewers than people who watch it at the site.
  • Make your show as easy on yourself as possible. Don’t over complicate things.

Excellent. Thanks for being our inspiration guys.

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Follow My Podcast Expo Exploits On Twitter

I’ll be trying to update this blog when and where I can but I get on the plane in a few minutes and promise you’ll get more raw facts (and more often) over at my Twitter feed. I upgraded to the unlimited texting plan for this very reason.

Click on to follow along.

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Rawvoice and IODA Offer Podsafe Music Affiliate Program – Week Of Podcast Expo Announcements #3

Updated: Looks like they do more than Rhapsody. Read the comments below.

I remember back when Podshow promised something this and thought it was a good idea. Lets reward the people who introduce Podsafe Music with a nice little affiliate program.

Looks like Rawvoice and IODA launched before Podshow did.

It’s not a perfect system as it requires Rhapsody to get a song and, well, I haven’t found anything that tells us what we make “per song” yet but I have to applaud these two for putting it together.

Hat’s off!

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