Ready for some hard realities?
In prepping for the live Podcast Secrets presentation tonight (the topic – OffCasting – getting people off of you content and into your marketing funnel), I realized I had some killer numbers of what's happening/working RIGHT NOW to share with my students because of my Social Profit Formula (AFF) campaigning that I wrote about earlier on this Blog and at PaulRecommends.com.
I thought I'd share them with you as well.
The metric I'm currently tracking is clicks to opt-ins (i.e., what percentage of people who click over to Don's campaigns opt-in for more information). As the course hasn't gone on sale yet, this is the only thing I can track at this point (if you'd like to know the final results of clicks to buys, because, yes, I'm tracking those as well, comment below accordingly).
- Social Media Links Conversion – 7.6%. That's right, it takes more than 100 clicks from social media to get 8 people to opt-in.
- Website Links Conversion – 25.8%. I get 25 opt-ins for those 100 clicks at the previous blog post. That's more than 3 times the results.
- Email Newsletter Links Conversion – 29.3%. In my weekly “Heads Up Tuesday” email I mentioned Don's program as a link worth clicking (there were 5 other links in the newsletter). Did almost 4% better on that random mailing than on the Web clicks.
- Direct Email Links Conversion – 39.3%. The direct email piece on Don's product saw nearly 40 optins per 100 clicks – around 5 times the rate of the social media clicks.
The numbers should speak for themselves but a little examination is in order. Yes, this is the only thing I'm tracking and the final results might surprise me still but plane and simple, if I want to see action, I want to send emails.
So what does this mean to Don's Social Profit Formula and social media marketing in general? Well, I certainly hope you take 2 things from it 1) Social Media doesn't replace anything well – the results are terrible for marketers when compared to other models and 2) what you need more than the latest version is Tweetdeck or the perfect iPad Twitter client is a model for how to use Social Media to bring people into the fold that does, in fact, work better.
Truth be told, a good amount of my list comes from social media efforts. I introduce myself in Twitter, Facebook, and the rest and when we are ready to take our relationship to the next level – I ask for an email address. It works wonders for both of us.
But regardless of what you strategy is – and who you pick to be your guru, have a strategy that works and can be backed up with real numbers. The real money is in folding Social Media into what you're already doing.