Blogworld And New Media Expo Report

Update #1: As per request at the “Profitable Podcaster” breakfast Meetup we had a Blogworld and New Media Expo, we have launched a Profitable Podcasting Page at Facebook. Link –

Update #2: Just got off phone with Rick, he loved my ideas and I'll certainly be (a bigger) part of this next year. I recommend you be part of it as well.

I write this at the Las Vegas Airport with really bad coffee but some very good (free wifi). I figured I'd dash out of my thoughts on the event before I get on the plane.

  • I'm coming back next year. Rick Calvert brought a ton of people together that I really need to see, shake hands with, hug, make deals with and more. It may not have been the complete list – but it was a heck of a lot more complete than any other option out there. I'll be back. In what capacity? Keep reading.
  • “Missing Ontario” is silly. I heard from a few Podcasters that they “missed” the Ontario days. That's somewhat as smart as missing the days of the 2400 baud modem (ask your parents). We need to continue to grow as an industry and you do that by having your industry expos in towns that host industry expos.
  • The companies who didn't attend are doing far more damage than their Vegas bill could ever rack up. If we are going to become an “industry” we need to act like an “industry” – that means we show up to our events, buy booths, court new customers, appreciate the old ones, raise expectations and standards, etc. “Not knowing if it is worth it” is a weak response. Lead us with a strong one. Mad props to Leo Laporte committing to bring his entire staff to next year's event. We will hold you to it. To the companies who hosted parties, we'll get you the press you deserve to believing in this. I challenge Jim Louderback of Revision3 and even Adam Curry of Mevio to do the same. Wizzard – where were you? Microsoft, Apple, etc., wake up.
  • We need to expand the term “monetization.” I realized in the middle of day 2 that for some the term “monetization” means seeing the first elusive dollar for their efforts while for others it means breaking 7 and 8 digit barriers. When I shared news of a Podcast generating more than a thousand dollars a day (that was actually willing to speak it's name and show proof), I saw half the room with an excited look in their eyes of what was possible while I saw others staring with a blank look that screamed “so, should I do those Adsense things from the Google?” Maybe next year we have a “Monetization” track and then a “Real Money” track? Thoughts?
  • We're grownups – and we need to act like it. I want this to be constructive, but the closing keynote was insulting and damaging. The pride where by which the participants spewed constant and consistent profanities and potty level sex jokes made us look like a bunch of silly middle schoolers with a tiny bit of freedom but no understanding of how the real world works. There is more to new media than being able to swear. I have no problem with profanity and abhor censorship but when you go to NC-17 levels of “humor” just because you can, it doesn't convince anyone to take you seriously. Even Vegas knows how to label adult stuff. Nuff said, and I'm sure I'll get some “sh*t” for this one.
  • We need focus. This is an extension of the thoughts above but goes in the other direction as well. Like we need to expand the concept of monetization to include “real” versus “beer” money we need to move from the fan and hobbyist club mentality to working together to build this industry. I understand how complicated it is to even hope that thousands of people attending your even will do anything, but I think we can kick it up a notch here. This is a much a comment for the vendors, presenters and attendees as it is a comment for the event as a whole.
  • My offer to Rick. Rick, we have the makings here of something pretty fabulous and special. I'd love to help next year in any way I can. I've got a an idea a bit too complex to share in this blog (plus the flight is about to board) that I'd like to run that by you as well. I think I “get” what you're trying to do here and my concept will (I think at least) further your solid agenda. I hope we can chat once you catch up on your sleep.

I would really appreciate your thoughts on this one. Please leave them below.

Mediafly On Roku – Most Important Podcasting News Of The Year

This huge. First the deets for the geeks – then I'll spill it out.

MediaFly is coming to Roku.
Ten “other” channels coming to Roku by the end of the year.

Here's what this means:

  • 1 – Video Podcast Support (for the television) on a box that costs less than one hundred bucks. Remember, there are a LOT of people paying $120 a year for a year of Xbox Gold Access, just to get Netflix on demand (on top of Netflix fees). This box does that – and everything else (with no monthly fees). The $100 pricepoint is HUGE.
  • 2 – Video Podcast Support (for the television) on a box that doesn't “only” do Video Podcasting. A $99 box that does Netflix on Demand, Amazon on Demand, and now YOUR PODCAST ON DEMAND is tremendous. Getting a one-trick-pony to be embraced was silly. This ain't that anymore.
  • 3 – There are 10 other channels coming to Roku by the end of the year. I truly doubt we'll see Hulu like some are asking for (my bets include Blip, Mevio and Vimeo – but I have no knowledge) but the 10 other channels are going to make the product even more attractive.
  • 4 – In plain English, this is the box you can put on your Mom's television – and she'll easily be able to watch/find your stuff. It's what we needed.
  • And we got it.

ACTION ITEM NUMBER 1: Make sure your show is at MediaFly.

ACTION ITEM NUMBER 2: To get an idea of where MediaFly is going, download their free iPhone App.

ACTION ITEM NUMBER 3: Buy a Roku box today so you're ready when things launch.

Taking Control Of Your Brand Is “Flippin Amazing!” The Ninja Boys Do It Again

If you can't view the YouTube Video above, click through to watch it first.

First the Podcast – most do that. Tens of thousands of you do that.

Then the t-shirts – a chunk of folk do that too. They got their first money from me there. Paid more for that shirt than I have ever paid for a t-shirt. Did it with a smile on my face.

Then the DVD – yeah, I bought one. Should have given them as Christmas presents.

Don't forget the book – I would have purchased if they hadn't have sent me one. BTW, twas the book that made me declare these guys Podcasting's “first franchise.”

Now they have an iPhone app. It's all about “killing pirates.” Who could possibly have anything wrong with that? It's a lot of fun – and very well done.

The app demonstrates that they understand the value of interacting with their audience and not just “tapping into that crazy iPhone app money” meme most apps feel like these days. There are some fascinating media integration elements in there.

Sure, the Ninja makes me laugh but, … they do something even more important.

Please don't miss this …

They have taken control of their brand.

And they're doing mighty fine in the process.

Even in “this economy.”

Take control of your brand, ok?

Hat's off guy, or should I say … head's off?

And I believe that I am ninja too!

Tomorrow The Complaint Emails Will Begin

This, you can take to the bank.

I'll start getting complaints tomorrow via email.

A midnight tonight we raise the price of Podcast Secrets 2009 by $200.

Emails have been sent.

On every call we mention it.

It's on the replays.

It's everywhere.

But tomorrow, people will start complaining that we didn't tell them.

What this says about the “effectiveness” of emails and the human condition is another post all together, but you can count on these like clockwork.

Of course, the real nasty emails will come when we close the class Saturday at midnight.

Podcast As The Secret Weapon

And the final piece in the New Media Realities series is below. In this one I examine the Podcast As The Secret Weapon:

Let me give you the 50,000 foot overview: You can create content fast with the New Media Content Creation Model. Leverage Web 2.0 and you can achieve the ISYOT Effect. Let your content escape the computer and the Internet by leveraging the power of Podcasting.

Want more specifics? Join us for the Podcast Secrets 2009 Preview Call on Thursday night.

Would love your thoughts here – or at

ISYOT Effect – Who Else Wants This?

I love the ISYOT effect.

Forget being at the top of the results, BE THE RESULTS.

Would love your comments below:

1 Week To The Podcast Secrets Preview Call … Where Does Time Go?

I can't believe it is only 1 week away … I can't believe it is our 3rd time …

Next Thursday night (April 9) at 6p Pacific is our annual Podcast Secrets Preview Call. I hope you can join us.

Hint: Use Discount Code “PC916” To Save $79 Off Tuition.

Specific items we'll be covering on the call …

  • Exactly 8 reasons why Podcasting brings us, and can bring you, a critical business (and profit) advantage.
  • 7 secrets to producing profitable Podcasting content in the fastest possible time.
  • 9 marketing channels for the Podcasters … and how to leverage each one.
  • The 6-Step Podcast Monetization Roadmap.
  • How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.
  • At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.
  • 7 steps to getting your Podcast audience to take the very actions you want them to take.

There are obviously some additional surprises for that night and I'll be sharing the “realities” of Web 2.0 and what they mean to ALL content producers – not just the Podcaster.

I'd be thrilled to see you there.

Podcast Secrets 2009 – Officially Open

After a lot of testing and debugging, Podcast Secrets is now officially open for business.

A couple of fun highlights:

I love this time of the year.

P.s., Does a Podcaster have anything to gain from Podcast Secrets? Check out this amazingly powerful YouTube Video by a Podcaster who answers that question better than I ever could.

eMarketing 2009 Podcasting Report – “Podcasting Goes Mainstream”

Back in 2006, I seriously questioned the eMarketer findings in the Podcast Space. Three years later (and amazingly close to Podcast Secrets 2009), I couldn't be more thrilled with their most recent report.

I have it, I've read it, and I can tell you that “Podcasting Goes Mainstream” not only paints an extremely rosy picture of this space, but it does so without the hype we saw back in the early days.

One hot nugget: As you can tell from the free selection of the report, the Podcast audience continues to rise and the demographic of buyers is very near 1 in 4.

The report makes assumptions of the growing Podcast audience that are entirely plausible (and I'd dare say obvious). This is a far cry from previous equating of corporate Podcasting experiments with “Podcast advertising budgets.” At the same time they show some fascinating numbers in foreign growth that have already hit my whiteboard for future growth possibilities (anyone want to translate my stuff into Chinese?).

One of the conclusions in the report talks of the “availability” and “specificity” of the content as being some of the most attractive reasons for interacting with this space.

I couldn't agree more.

If you're serious about Podcasting and need some numbers to “prove” things internally, pick up the report.

About Podango’s Demise And The Smart Podcaster’s Response

One of my predictions for 2008 (made exactly one year ago today) was that “One major podcast network goes down in flames.” This is one of those predictions you hate to make, but must make, because it's coming anyway and you need to plan for it.

I don't like making these kinds of predictions but, other predictions like these include “my head will have less hair this year than last” or, … “my first gen iPhone will be the last phone I ever need.” No matter how much you want some things not to happen …

If you haven't heard by now, Podango is having serious problems. From a note from Doug:

Our ability to continue operations past the end of this year (2008) is in question.

I'd link to show you that quote but, … the server is currently showing a 503 error. Here's some commentary from Michael Geoghegan and a bit from Podcasting News as well.

Doug and Lee were two of the nicest guys in this space. However, … the model was flawed (and they aren't the only one with this model, they're just the first ones to crash).

If you are a Podcaster on Podango (or any other site that has their domain name (not yours)), now is the time to own the very media you've worked so hard to create. If you use any other service (Feedburner, Amazon S3, Libsyn, etc.) map YOUR DOMAIN to THEIR SERVICE. Domains are currently $7.47 a year at this GoDaddy reseller – you have no excuse. This way if someone goes down (and they always go down), you can fix everything with the quick repoint of your domain name.

Don't just BE THE MEDIA … OWN THE MEDIA. Handing your content over to someone with a seriously flawed business model (and you know my feelings about Podcast Networks) with no plan of escape is as lame as launching a business with a seriously flawed business model and promising a world that you can't deliver.

If you are wondering what this means to the state of Podcasting, I point you to this Tweet:

Podango's problems say as little about the future of Podcasting as GM's problems say about the future of cars.

The news is full of stories of crooked companies and business models that simply can't exist anymore (bail-out, anyone?) that are blaming their epic falls on “the economy.” If the news was full of economics 101 stories deconstructing how bad business models often result in bad businesses that FAIL, we couldn't have 24 hours news networks.

But we're new media …

We're smarter than that, right?