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Why Is There No Kindle Version Of The Business Podcasting Bible?

A few more observant readers have asked a great question – why is there no Kindle version of the Business Podcasting Bible?

Want the truth?

To really look at the truth, we need to look at a couple of other books in Amazon with my name on them. There is Special Edition Using Microsoft FrontPage 2003 and there is also Special Edition Using Microsoft FrontPage 2002. Let’s not forget The Business Podcasting Handbook: Turning Podcasts Into a Force-Multiplier for Your Business.

FrontPage 2003 is for a product that Microsoft killed after that release. A Kindle version would be downright silly. FrontPage 2002 doesn’t have my name on it at Amazon, but funny enough, all of the published ones out there do. Same is true for a Kindle release of this one. No use in chasing a dead topic.

Funny enough, the “other” Podcast book NEVER EXISTED and Larstan Publishing still hasn’t taken down the listing. I think the reason for lack of a Kindle version for that one should be pretty obvious. Yes, Amazon has lots of listings of products that never existed.


You should be.

FrontPage 2003 is a great book about a product that is simply in the past. I’m proud of the book but not waiting for anymore royalties. Same is true for the 2002 book (regardless of who’s name Amazon has on the front cover). There are still a box or two of them in my basement and I’ll probably send them to be recycled soon.

The Business Podcasting Bible is also a great book but it is, in short, about Podcasting 1.0.

We’ve come a long way since then. It stands alone great for her moment in time, but things have changed pretty dramatically since I wrote that thing.

Things have gotten much better, much bigger, much more exciting.

Put the book on Kindle? I’m not going to do anything to let anyone thing the world of 2006 era Podcasting is worth examining – in Kindle form or otherwise.

There is actually one book on Podcasting at Amazon that not only costs more than mine, but MAKES NO MENTION OF ITUNES – it was written that long ago. No Kindle version for that one either.

What about the money that could come with a second, updated, printing?

Oh, the stories I could tell … but I will give you a clue – that ain’t where the money is.

Fun fact: Did you know that Amazon Kindle numbers don’t make it into top seller and book chart lists? They consider the information proprietary.

Yup, that’s how few they sell in the grand scheme of things.

What about that book with my name on it that doesn’t exist, or that book that does have my name on it, but doesn’t show it that way in Amazon? Yes, the book publishing industry is that messed up.

I’m just not that worried about Amazon anymore.

I own my media future.

I suggest you do the same.

Amazon may have a part in it but … she will then become a tool that I use and not vice versa.

We give everyone who buys Podcast Secrets a copy of the Business Podcasting Bible in PDF format as part of the package. I still stand behind everything the book says – but there is just so much more to the story that I’m tired of waiting for Amazon, or any other publically traded company, to tell it correctly.

I’m entering into a new space with Podcast Secrets 3.0 and I recommend you come along for the ride.

It won’t be on Kindle.

You won’t be able to grab it at Amazon.

And when I’m done with the program, you’ll understand why.

And you’ll laugh at Amazon too.

Don’t get me wrong, I love my Kindle. And my Kindle app on the iPad. I love reading books without having to kill a tree. You’ll see content from me on the Kindle soon eough.

But, sometimes, the topic is bigger than a book.

And then it doesn’t make sense in book form – dead tree edition, or Kindle, or anything else.

How big is your topic?

Free Podcast Training – Tonight Only!

UPDATE: The live event is completed/over. If you’d like to grab the recording (and we got a good one), sign up at

Tonight at 5p Pacific, 8p Eastern, I’ll be recording LIVE a new presentation called “The Seven Deadly Sins Most Podcasters Make And What You Can Do To Avoid Them.” It’s for the coming Podcast Secrets 3.0 class – but this one is a free.

The content is SOLID. It’s the summary of what I’ve learned in helping Podcasters for the last 5 years.

There will be a surprise or two along the way as well – but here is the access information:

Again, we start prompty at 5p Pacific / 8p Eastern. There is more than an hour of content in there – but we’ll get as close to 60 minutes as we can.

I reserve to the right to charge for this content at a later date but between now and then, your access is free!

Podcast Secrets has a Twitter account – it’s It is also at Facebook at Would it be silly to mention the YouTube page at

When Does A Podcast No Longer Require Her Own Website?

At the big Ed Dale “Coming Home 3” event this weekend, we got a chance to record a very special live version of Internet Marketing This Week as well as talk over some changes and ideas we have for future versions of the show. A plan for season 2, if you will. More on the specifics of that later.

One of the big questions we asked … Does the show actually need a website anymore? The Facebook Fan Page for the site does pretty much everything we do at the site – and it always feels pretty silly duplicating our content efforts.

We could easily make forward to the Facebook page and lose very little – while gaining back some time in the process.

Obviously, if we were an entity that sold ads at the site, we wouldn’t be asking this question. Since the monetization of the Podcast comes from building an audience that knows, likes and trusts us, what point is there in having the site?

And, if needed, we could always put ads and the like into the copy of the content at Facebook – disclosing accordingly of course.

I thought I’d pass this question on to you and see what you have to say.

When does a Podcast no longer need her own Website?

Weekend Roundup: Podcast Secret’s Season Edition

Finally, Podcast Secrets season is here. We are now at version 3 and slowly bringing it all together. The new site isn’t live (at the time I write this) but we got a few things worth mentioning for the weekend:

  • The Podcast Secrets Facebook Page will be home to a ton of news as we go through the launch process. In a move to get as many likes as possible, there will be some free content we are only going to send to people who “like” the page. You just have to love the Facebook update feature.
  • Podcast Secrets on Twitter doesn’t just follow what we’re doing, but she follows the tweets of some of our favorite Podcast Secrets Faculty and just plain Podcasters that we like.
  • Hot Podcast Tip: Did you know that Facebook is becoming a very powerful place to store Podcast “show notes?”. To get the cool play buttons like you see at the Internet Marketing This Week Podcast at Facebook Page, you only need to add the URL of an MP3 file to your post. Go ahead and try it,

Make yourself a better person this weekend. Listen to a Podcast.

Mediafly On Roku – Most Important Podcasting News Of The Year

This huge. First the deets for the geeks – then I’ll spill it out.

MediaFly is coming to Roku.
Ten “other” channels coming to Roku by the end of the year.

Here’s what this means:

  • 1 – Video Podcast Support (for the television) on a box that costs less than one hundred bucks. Remember, there are a LOT of people paying $120 a year for a year of Xbox Gold Access, just to get Netflix on demand (on top of Netflix fees). This box does that – and everything else (with no monthly fees). The $100 pricepoint is HUGE.
  • 2 – Video Podcast Support (for the television) on a box that doesn’t “only” do Video Podcasting. A $99 box that does Netflix on Demand, Amazon on Demand, and now YOUR PODCAST ON DEMAND is tremendous. Getting a one-trick-pony to be embraced was silly. This ain’t that anymore.
  • 3 – There are 10 other channels coming to Roku by the end of the year. I truly doubt we’ll see Hulu like some are asking for (my bets include Blip, Mevio and Vimeo – but I have no knowledge) but the 10 other channels are going to make the product even more attractive.
  • 4 – In plain English, this is the box you can put on your Mom’s television – and she’ll easily be able to watch/find your stuff. It’s what we needed.
  • And we got it.

ACTION ITEM NUMBER 1: Make sure your show is at MediaFly.

ACTION ITEM NUMBER 2: To get an idea of where MediaFly is going, download their free iPhone App.

ACTION ITEM NUMBER 3: Buy a Roku box today so you’re ready when things launch.

For Those Who Liked The YouTube Series – Want The Entire Recording (For Free)?

Well this experiment has been fascinating. The response to the New Media Realities series has done so well that suddenly, YouTube isn’t counting new views anymore. I’m sure they’ll catch up soon, but this has been fun to watch.

Anyway, a number of you have asked if you can get the entire recording.

On one hand – great idea! The full presentation and tonight’s preview call mix together perfectly to make a strong case for Podcast Secrets 2009. That’s why I did them.

On the other hand – I need to be careful. I want you to see/hear what we have tonight as well. It’s vital stuff. The first 15 minutes alone will change the way you think about syndication.

So, if you want the entire recording (iPod ready), just pick up the Podcast Secrets Preview Call. Use the “PC916” coupon to get it for dirt cheap.

During the call we explain how to get the video recording.

You need to be Podcasting. I hope these two programs convince you accordingly.

ISYOT Effect – Who Else Wants This?

I love the ISYOT effect.

Forget being at the top of the results, BE THE RESULTS.

Would love your comments below:

The New Media Content Creation Model

One of the things we’ll be examining in Podcast Secrets this year is the New Media Content Creation Model. It’s an empowering little concept that makes it much easier to create New Media content than ever before.

Enjoy this YouTube Video below – yes, … created utilizing the New Media Content Creation Model.

Make sense? Think you can do this? I’d love your thoughts on this concept.

1 Week To The Podcast Secrets Preview Call … Where Does Time Go?

I can’t believe it is only 1 week away … I can’t believe it is our 3rd time …

Next Thursday night (April 9) at 6p Pacific is our annual Podcast Secrets Preview Call. I hope you can join us.

Hint: Use Discount Code “PC916” To Save $79 Off Tuition.

Specific items we’ll be covering on the call …

  • Exactly 8 reasons why Podcasting brings us, and can bring you, a critical business (and profit) advantage.
  • 7 secrets to producing profitable Podcasting content in the fastest possible time.
  • 9 marketing channels for the Podcasters … and how to leverage each one.
  • The 6-Step Podcast Monetization Roadmap.
  • How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.
  • At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.
  • 7 steps to getting your Podcast audience to take the very actions you want them to take.

There are obviously some additional surprises for that night and I’ll be sharing the “realities” of Web 2.0 and what they mean to ALL content producers – not just the Podcaster.

I’d be thrilled to see you there.

Using Feedburner’s Tools With Your Domain (Freedburner MyBrand)

Just a quick tip.

We all love Feedburner and can’t get enough of what they have to offer but … I never like putting too much power into the hands of one other company.

Awhile ago Feedburner instituted a program called “MyBrand” that would let you use their service with your domain. Perfect win/win and it kept everyone honest. Was well worth the price too.

Well, since Google purchased Feedburner, the MyBrand feature has been free.

Most don’t use it – because I’m going to guess that they don’t know how to set it up.

This video should solve that.

(click the Full Screen icon on the embedded video to get high-quality full screen video of this)

So, yes is the same thing as

BTW, if you’re not the embedded video type and need to click through, feel free to view the video at YouTube, MySpace, Metacafe, DailyMotion,, Veoh, Crackle, Stupid Videos, Sclipo, Howcast or 5min.

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