Visit Formula5Now.com right now. You don't need to opt-in or anything to experience most of what I'm writing about here.
First of all, check out the HD video teasers straight out of Hollywood. Notice how, like a good Hollywood teaser video, they tell you nothing about the product (or movie), just illicit emotion and get you curious. It sure sold that Dark Knight movie.
Notice, too, that they're in HD. The days of Internet Marketers who attempt to sell with nothing more than a Webcam are pretty much over.
Secondly, check out the packaging tease at the top of the page. I got Stomper to send me one (as soon as I get, I'll do an HD unboxing) and it promises to be in the same vein as an iPhone unboxing – not the typical shrinkwrap and peanuts one normally gets.
Nice to see them kicking that issue up a notch as well.
You'll need to opt-in to Formula5 to get the third thing worth noting but they're offering everyone a free recording of the original Formula5 speech that kicked off this whole project. Powerful powerful stuff that, if implemented, will have some powerful impact on any business that acts accordingly. The “free line” has given long videos before – but this one is the most valuable piece of free content I've seen given away yet.
We've been talking a long time about the maturing of this space. Formula5 sets the standard very high.